Put Your $$$ Where Your Values Are
A recent study conducted by CSR-based organization Care2 suggests that employees are willing to make surprising sacrifices in exchange for working at a socially responsible
company.
The survey included 1,600 respondents across the U.S. and found that:
- Forty-eight percent of employees say they would work for less pay if they could work for a socially responsible company
- Forty percent of employees would be willing to work longer hours for a job at a socially responsible company
- Seventy-three percent of workers said it was "very important" to work for a company they believe is "socially responsible"
- Forty-six percent report their current company is relatively socially responsible
- Thirty-five percent report having actually left a company because they believed it was not socially responsible
While some of these findings are surprising - namely, the first two - it is worth noting that concern for CSR is largely age-specific; for example, 78 percent of respondents over
60 ranking social responsibility as "very important," while only 47 percent of respondents under the age of 18 did the same. And the companies seen as most socially responsible to
respondents?
- Ben & Jerry's
- The Body Shop
- Patagonia
- Seventh Generation
- Starbucks
- Whole Foods Market
- Working Assets
Online Newsrooms On The Rise
In this 24/7 news cycle, PR professionals and journalists have both paid increasing attention to the use and maintenance of online newsrooms. A study released recently by newsroom
software developers TEKgroup International illustrates new (and not-so-new) trends in what journalists expect from communicators in an online newsroom. Among the findings (as
reported in Public Relations Society of America's Public Relations Tactics):
- Nearly 99 percent of surveyed journalists believe companies should have online newsrooms, which is a 20 percent increase from the 2005 survey results
- Journalists consider the top-five most "important" to "very important" elements of an online newsroom to be press releases (92 percent, up 11 percent from 2005), a search module
(85 percent, up five percent from 2005), PR contacts (84 percent), photographs (81 percent) and product information (76 percent, up four percent from 2005)
- In comparison with the 2005 survey, this year's results saw a six percent decrease in journalists visiting blogs for research, which is also suggestive of newsrooms' ever-growing
importance
Rise In Experience Marketing
The results of a new survey sponsored by The George P. Johnson Company and The Meeting Professionals International Foundation show a substantial move towards experience marketing -
due to the fragmentation of traditional media and consumers' growing cynicism towards marketing messages - with post-event measurement playing a key role.
- Eighty-one percent of respondents (culled from a pool of nearly 900 individuals in marketing management positions around the world) are experimenting with experience marketing
- Seventy-one percent engage in some form of post-event measurement