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Last week, the Institute for Public Relations announced the winner of its annual Jack Felton Golden Ruler Award, which honors public relations campaigns or programs with clear, measurable objectives and innovative methods of evaluation. This… Continued

In today’s media landscape, blogs are to communications what radio was in the 1920s and 30s, television in the 1940s and 50s, and newspapers in the 1960s and 70s, thus requiring PR professionals to continuously… Continued

Smile – You’re On Candid Camera As the National Football League training season heats up in stadiums across the country, so do controversies surrounding restrictions placed on news crews by NFL management and PR reps.… Continued

From the dubious activities at the U.S. Army’s military prison at Guantanamo Bay to the lurid rape accusations leveled against members of the Duke University lacrosse team to the chaos of the 2005 Gulf Coast… Continued

The need to measure return on investment (ROI) has long since been seared into the minds of communications professionals, from the days of mere clip counting to the emergence of more modern approaches (think marketing… Continued

As the technology landscape continues to widen its purview at warp speed, so does the number of internal communications outlets available to managers and senior executives. Gone are the days when employee relations were relegated… Continued

A newly crowned high-level controller or Chief Financial Officer will find that he suddenly must communicate to broader and more diverse audiences than ever before and it is your job to prepare him. Reporting on… Continued

Although the movie “Snakes on a Plane” opened in the number one box office position for its debut weekend (August 18-21), its lower-than-expected $15.2 million gross was considered a huge disappointment by the film industry.… Continued

Company: OpsTechnology Agency: VerbFactory Timeframe: 2004 to present Many PR professionals will either laugh or cringe in recalling executives who demand (not expect, demand) coverage in publications such as the Wall Street Journal or the… Continued

Got Corporate Social Responsibility (CSR) on the brain? If you don’t, you should…