Subscription Content

Winner: Elaine Hinsdale, Director of Communications,Lockheed Martin In today’s constant ebb and flow of technology development, it’s no small task to keep up with the changes while fostering a stable, adaptable work environment. But no… Continued

Winner: Sandra Alstadt, Director of Utility Communications and Crisis Communication Command Leader, Entergy Corporation Sandra Alstadt is a risk-taker. In an industry where spontaneous judgment calls often prompt a series of unfortunate events, she possesses… Continued

Winner: Lori Tokunaga, Account Executive, The Hoffman Agency PR is plenty of fun and games to Lori Tokunaga. She won the Hoffman Agency six awards last year, including a MarCom Creative Award, LACP Magellan Award… Continued

Winner: John Deveney, ABC, APR,, Deveney Communications To say that 2005 was a watershed year for John Deveney would be putting it mildly, as well as ironically. At a time when Deveney had just shifted… Continued

I recently had a conversion experience. No, it wasn’t religious! It was, instead, related to the PR measurement world, and to my new-found faith in my fellow practitioners. It came as the result of secondary… Continued

Company: Avent Agency: Edelman Timeframe: 2005, ongoing According to Entrepreneur magazine, 2005 was the year of a veritable blog explosion on the Internet. The number of blogs more than doubled between June and December last… Continued

Traditional Media Trumps New Blog popularity is by no means stalling, but a new study released by Burson-Marsteller this month suggests that traditional media is still highly valued by the “most influential members of the… Continued

They are integral parts of new business pitches, conference appearances, speaking engagements and internal meetings. Why, then, are PointPoint presentations also synonymous with feelings of ennui and, in the most extreme cases, loathing? It’s impossible… Continued

“You’ve got mud on your face, you big disgrace.” Queen’s timeless lyrics are ringing in the ears of many Edelman executives, who are getting some negative publicity for their own publicity stunt gone wrong. The… Continued

A common childhood retort comes to mind when contemplating the state of one’s corporate reputation: “Sticks and stones may break my bones, but words will never hurt me.” The noble response may work on the… Continued