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It was a text-book study of how an industry’s chronic problem can suddenly become a front-page firestorm. On Wednesday, February 14, 2007, a winter storm crippled commercial air flights across the U.S., but it was… Continued

The year is still in its early stages, but a number of crises have already shaken the communications landscape: Cartoon Network was thrown into the fire after a viral marketing campaign sparked a bomb scare;… Continued

Frank Luntz is often credited with playing a key role in developing the language or words that helped the Republicans regain political power in Washington, whether it was working with Newt Gringrich and his Contract… Continued

Company: Xerox Nonprofit: Give2TheTroops Timeframe: 2006 By early 2006, approximately 150,000 U. S. men and women had been deployed to the Middle East, and Xerox Corporation wanted to find a way to show its -… Continued

Based on this week’s feature “Integrating Comms into All Activities in a Changing Business Environment, the organizational structure of companies can fall into a variety of categories, but reporting relationships and open communications remain key.… Continued

Presenting or answering questions at the SEC or the FDA can be a daunting challenge, and PR professionals have an obligation to help prepare the spokespersons. Too often, presenters will concentrate solely on defending and… Continued

Now that blogs, podcasts and consumer-generated media are part of your business lexicon, how do you translate these new media technologies into effective public relations strategies? What do you know about Wikis and RSS feeds,… Continued

Companies: Wal-Mart, Sam’s Clubs, America’s Second Harvest Timeframe: 2006 When Hurricane Katrina hit the Gulf States in 2005, America’s Second Harvest was among the first responders, feeding the thousands who had lost their homes and… Continued

The Billion-Dollar Oversight It’s no secret that ethnic markets are plump with untapped consumers and, consequently, untapped dollars. But who knew its overlooked resources where in the billions? According to a Diversity Affluence report, the… Continued

Unlike Web sites, which require design and HTML skills to produce, blogs are quick and easy to set up using off-the-shelf software with easy-to-use features. With just a little basic know-how, you can quickly and… Continued