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Seven Things You Will Learn In This Week’s Issue Of PR News 1. More than 2,300 CFOs are expected to be driven from their posts due to challenges brought on by compliance issues, according to… Continued

PR News’ Legal PR Awards were designed to acknowledge the progress that marketing and communications professionals have made in the legal and crisis management arena, from creating an innovative annual report that conveys a firm’s… Continued

It was a text-book study of how an industry’s chronic problem can suddenly become a front-page firestorm. On Wednesday, February 14, 2007, a winter storm crippled commercial air flights across the U.S., but it was… Continued

Companies: Wal-Mart, Sam’s Clubs, America’s Second Harvest Timeframe: 2006 When Hurricane Katrina hit the Gulf States in 2005, America’s Second Harvest was among the first responders, feeding the thousands who had lost their homes and… Continued

The Billion-Dollar Oversight It’s no secret that ethnic markets are plump with untapped consumers and, consequently, untapped dollars. But who knew its overlooked resources where in the billions? According to a Diversity Affluence report, the… Continued

Unlike Web sites, which require design and HTML skills to produce, blogs are quick and easy to set up using off-the-shelf software with easy-to-use features. With just a little basic know-how, you can quickly and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 70% of benchmarked companies employ decentralized market-research structures. 2. Part of any preparation before the SEC or the FDA should include profiling… Continued

Continuing with the “integration is the buzzword, and the time to do it was yesterday” theme from last week’s feature, it’s an appropriate time for all communications executives to take a step back and evaluate… Continued

Breaking down the silos and integrating communications in all organizational activities isn’t always just about attaching dollar signs to every business effort. In the case of PR, especially, it’s about building emotional connections and fostering… Continued

Based on this week’s feature “Integrating Comms into All Activities in a Changing Business Environment, the organizational structure of companies can fall into a variety of categories, but reporting relationships and open communications remain key.… Continued