Seven Things You Will Learn In This Week's Issue Of PR News
1. More than 2,300 CFOs are expected to be driven from their posts due to challenges brought on by compliance issues, according to a survey.
2. 82% of survey respondents defined marketing and communications as top tools for driving innovation.
3. Risk management is all about anticipating what can and needs to be done in the face of adversity. Risk management is all about leadership.
4. Incorporating grassroots awareness into national PR efforts drives message dissemination.
5. When speaking the "truth" resulted in a lawsuit, PR efforts helped save the day.
6. Innovative launch events reap powerful media benefits.
7. By changing the word "liquor" to "spirits," an industry successfully repositioned itself.