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Have you ever thought about what it would be like to spend a day in someone else’s shoes? I certainly had not, until recently when one of my employees suggested that I swap positions with… Continued

Company: Holland & Hart LLP Timeframe: 2006, ongoing Launching a campaign with a media event is a good time to pull out all the stops. But it’s often not as simple as finding creative, over-the-top… Continued

CEOs Take The Heat According to a new survey released by Weber Shandwick and KRC Research, CEOs carry the lion’s share of blame when their company’s reputation is damaged in a crisis. The study, which… Continued

According to a recent story in BusinessWeek, the trend of major corporations employing people who work from home is ramping up in a big way. Abetted by technology and urged by managers struggling to cut… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. A recent study found that nearly 60% of blame is directly attributed to the CEO after a crisis strikes. 2. IBM saves… Continued

Considering that nearly every brand benefits from an integrated communications approach, why is it so difficult for most organizations to pull this off? Why is it that breaking down internal silos is, to some PR… Continued

The year is still in its early stages, but a number of crises have already shaken the communications landscape: Cartoon Network was thrown into the fire after a viral marketing campaign sparked a bomb scare;… Continued

Frank Luntz is often credited with playing a key role in developing the language or words that helped the Republicans regain political power in Washington, whether it was working with Newt Gringrich and his Contract… Continued

Company: Xerox Nonprofit: Give2TheTroops Timeframe: 2006 By early 2006, approximately 150,000 U. S. men and women had been deployed to the Middle East, and Xerox Corporation wanted to find a way to show its -… Continued

It may have been a corporate buzzword in 2006, but ‘innovation’ has fully transitioned to a business imperative for 2007, according to a survey from Weber Shandwick and KRC Research. The creativity economy, as coined… Continued