Seven Things You Will Learn In This Week's Issue Of PR News
1. Because most crises affect employees first, they are the stakeholder group that should be addressed before all else.
2. Messages must be built on a foundation of reality and proof points.
3. Free cash isn't really free.
4. Warren Buffet's secret to success is his ability to make mistakes and to learn from them.
5. Creating a delivery service was never in Staples' business plan; it did so to stay competitive.
6. Incorporate visualization into your media measurement mix, as tools can now map retrieved data to paint a compelling picture.
7. With any PR campaign, flexibility and adaptability are the keys to success.