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The most powerful action in reputation recovery and rehabilitation is to apologize. If you want or need forgiveness, you’ll need to apologize. Management avoids apologizing by using an amazing array of avoidance strategies. There’s self-forgiveness:… Continued

Company: Chrysler Agency: Clear!Blue Timeframe: September, 2006 Winning a brand new vehicle can be an exciting proposition for any consumer. But what the Chrysler Group, in conjunction with PR firm Clear!Blue, had in mind to… Continued

*Did he really say that? The way news travels around the office – whether formally or informally – may help employers determine the best modes for corporate communication at their company, according to a recent… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 64% of survey respondents say that co-workers gossip about company news. 2. When hosting an outdoor event, make sure that restrooms, food,… Continued

If ever there were a Holy Grail of communications, it wouldn’t be a prophetic measurement tool or a proverbial seat at the table; it would be the ability to know what keeps your/your client’s CEO… Continued

Crisis management is firmly imbedded in every communicator’s portfolio of responsibilities, but it’s by no means the job perk that gets them out of bed every morning – especially in today’s hyperbolic media cycle, where… Continued

Picture this scenario: You’ve worked hard to get your company executive in front of a reporter, either in a print interview, a radio broadcast or a televised news segment. The questions so far have been… Continued

7 Things You Will Learn In This Week’s Issue Of PR News 1. The PR profession as a whole is still failing in traditional media relations. 2. 6% of survey respondents under 30 say they… Continued

It may be the founding tenet of public relations, but that doesn’t mean media relations practices are up to par. And what is the biggest problem with this fact? It’s not that PR has finally… Continued

You scratch my back, I’ll stab yours. It’s a nihilistic take on an amicable adage, but communications professionals know that symbiotic relationships haven’t always been viable within the inner workings of organizations. For example, the… Continued