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By Katie Paine In the interest of full disclosure, I live in New Hampshire, I’m a political junkie, Facebook is a client, and I support Barack Obama. So shoot me or ignore me, but there… Continued

If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the “video snacking” trend that’s sweeping through offices across the country, lunchtime is the new primetime, so… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There are 10 distinct segments of users of information and communications technology. 2. One-third of surveyed employees are more inclined to work… Continued

Given how hot CSR and going green have become in the corporate mindset, communicating initiatives inspired by one or the other have become commonplace. Or, to quote Liz Gorman, vice president of corporate responsibility for… Continued

(This feature, excerpted from a contribution by Medialink, is part of the recently released PR News guidebook, “Digital PR.” For more information on this and other PR New guidebooks, please visit http://www.prnewsonline.com.) Media relations has… Continued

Company: Xerox Agency: Text 100 Public Relations Timeframe: 2006 – ongoing For the 300,000 U.S. servicemen and women who are stationed overseas, serving their country during a very unpopular war heightens their sense of duty… Continued

*Customer Affinity as the True Measure of Marketing: “Profitability from Customer Affinity,” a new study released by the Chief Marketing Officers Council, reveals that most B2B technology companies still fall short of meeting customer expectations… Continued

In honor of the holiday season and New Year’s, PR News will not publish on December 24 or December 31, 2007. We will resume publication on January 7, 2008. In the meantime, PR News editors… Continued

You have to feel for today’s chief marketing officer. Some industry experts peg the beleaguered CMO’s average on-the-job life expectancy at anywhere between 18 and 26 months. In other words, short enough to think a… Continued

Company: Frito-Lay Agency: Ketchum Timeframe: 2006-2007 In the wake of America’s newfound obsession with health and nutrition, the Frito-Lay brand needed to clean up its greasy image in favor of something more calorie-conscience. Swapping cottonseed… Continued