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Seven Things You Will Learn In This Week’s Issue Of PR News 1. When considering sample measurement methods, focus groups are traditional, while cluster factor analysis is cutting edge. 2. To maximize ROI on your… Continued

By Katie Paine In the interest of full disclosure, I live in New Hampshire, I’m a political junkie, Facebook is a client, and I support Barack Obama. So shoot me or ignore me, but there… Continued

If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the “video snacking” trend that’s sweeping through offices across the country, lunchtime is the new primetime, so… Continued

Company: Xerox Agency: Text 100 Public Relations Timeframe: 2006 – ongoing For the 300,000 U.S. servicemen and women who are stationed overseas, serving their country during a very unpopular war heightens their sense of duty… Continued

*Customer Affinity as the True Measure of Marketing: “Profitability from Customer Affinity,” a new study released by the Chief Marketing Officers Council, reveals that most B2B technology companies still fall short of meeting customer expectations… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There are 10 distinct segments of users of information and communications technology. 2. One-third of surveyed employees are more inclined to work… Continued

Given how hot CSR and going green have become in the corporate mindset, communicating initiatives inspired by one or the other have become commonplace. Or, to quote Liz Gorman, vice president of corporate responsibility for… Continued

(This feature, excerpted from a contribution by Medialink, is part of the recently released PR News guidebook, “Digital PR.” For more information on this and other PR New guidebooks, please visit http://www.prnewsonline.com.) Media relations has… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. To integrate PR into Super Bowl ad efforts, always prepare a crisis plan for unanticipated backlash. 2. Always partner with an agency… Continued

“Innovation” just might be the most overused buzzword of 2007, but in no way does that diminish its significance. It is the crux of modern-day success stories, as organizations in every industry are shifting their… Continued