Launching and Communicating Successful CSR and Sustainability Strategies

Given how hot CSR and going green have become in the corporate mindset, communicating initiatives inspired by one or the other have become commonplace. Or, to quote Liz Gorman, vice president of corporate responsibility for Cone, Inc: "The rush to green is on and now it's how fast can companies respond."

Citing recent Cone survey findings and case studies, Gorman is a virtual encyclopedia when it comes to CSR/green matters. With the media capitalizing on the ongoing public dialogue on global warming, there has been a strong trickle-down effect when it comes to companies assessing their environmental responsibilities. According to Gorman, "93% of companies surveyed by Cone believes companies have an [obligation] to uphold the environment...One third of companies surveyed this year revealed a heightened interest in the environment as opposed to a year ago."

Other important statistics cited by Gorman:

• One-third of employees surveyed are more inclined to work for a green company.

• 92% of young professionals on Monster Track say they are more inclined to work for an environmentally friendly company.