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Seven Things You Will Learn In This Week’s Issue Of PR News 1. When engaged in a partnership, always run press materials by the other partner to ensure efforts aren’t duplicated. 2. Licensing presents an… Continued

The Germans’ penchant for “put together” words has given us some of the most succinct descriptions ever to be adopted by the English language: wanderlust, zeitgeist, blitzkrieg, schadenfreude. But one term in particular is especially… Continued

Reputational crises that begin in the blogosphere are very common; reputational crises that end in the blogosphere, on the other hand, are less so. Dell is perhaps the most well-known example of an organization whose… Continued

George Bernard Shaw might have said “youth is wasted on the young,” but he certainly never met any of these 15 indefatigable and irrepressible up-and-coming PR professionals. Exuding a wisdom beyond their years, they all… Continued

This year’s inductees into the PR News Hall of Fame are some of the communications industry’s foremost thought leaders and innovative problem solvers. Their entire careers have been marked by needle-pushing accomplishments that beg one… Continued

Michelle Alvarez, Senior Manager, Media Relations, AARP Throughout her career, Michelle Alvarez has become well-versed in the tactics of building brands and leveraging them through notable events, with a resume that boasts press coverage ranging… Continued

Brian Woodland, Director, Communications & Strategic Planning, Peel District School Board The 1.3 million-person community the Peel District School Board serves in Ontario is one of the fastest-growing in North America, with 150,000 students in… Continued

Frank Shaw, President, Microsoft Accounts, Waggener Edstrom Worldwide Frank Shaw may be a seasoned public relations practitioner, but he never stops learning. Currently serving as president of Waggener Edstrom Worldwide’s Microsoft account team, the agency’s… Continued

Nancy Christal, Senior Vice President, CVS Caremark With 23 years of experience in investor relations (12 of which has been spent at CVS Caremark), Nancy Christal is an ace in her field. Her understanding of… Continued

Sam Singer, President, Singer Associates Inc. When things look bleak, Sam Singer’s the guy to call. He’s been dubbed “The Fixer” by the San Jose Mercury News and “Top Gun for Hire” by the San… Continued