Digital Crisis Management Strategies

Whether or not a crisis originated in an online channel, a la YouTube or Twitter, ultimately has no bearing on digital platforms’ role in the subsequent management and recovery strategies. Larry Smith, president of the Institute for Crisis Management, urges communications professionals to prepare accordingly by considering the following digital crisis management strategies:

Identify a digital crisis team, which should include:

• Team leader

• Writer

• Digital designer

• Web developer

• Audio/video producer

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