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Measurement guru Katie Paine compares China’s cover-up of the coronavirus and the Houston Astros’ long delay before admitting guilt in the sign-stealing scandal. Neither entity helped its reputation when it chose to ignore a crisis. Prompt response and owning your mistakes still makes the most sense.

As measurement of communications becomes more mature, vendors are scrambling to add capabilities to their platforms. We talk to two vendors about this and all things measurement, including the future of measurement and AI’s role in it.

Flat organizations can be great. They are cost efficient, and enable fast communication and quick decision-making. On the other hand, a flat organization can become an issue during a crisis, argues Kevin Elliott, SVP, Hill + Knowlton Strategies. His advice is to become hierarchical when a crisis occurs.

Data breach. In this ever-connected world, those words conjure fear, and rightly so. Click on an innocent-looking email, webpage URL or attachment, and the next thing you know, someone has access to your email

The advent of attribution analysis for earned media means that PR practitioners can answer one of the profession’s most elusive PR-ROI questions: How and to what degree does PR generate sales? The question now is what comes next?

A decade ago there were fewer than one billion social network users. Last month, that number was 5.2 billion. And their expectations and the number of platforms they use are rising. One expectation is that they can shop instantly from any piece of content. Hence, the rise of shoppable posts, blending e-commerce and content. PR has a large role to play in this trend.

PR pros recognize the advantages of data-informed communication: most subscribe to a platform and they have more data available to them than ever. Today the goal is actionable insights for better business decision-making. IPR Measurement Commission member Mark Weiner offers 8 ways to find those insights.

To get prepared for PRNEWS’ Crisis and Measurement Summit in Miami later this month, we asked several of the scheduled speakers to provide crisis and measurement tips. Planning was one of the themes their answers had in common.

In a far-ranging interview, new PRSA chair T. Garland Stansell discusses the need for PR pros to be courageous enough to accept and shape change, his goals for the 30,000-member organization and the challenges of communications measurement.

On first glance you might not think diversity and inclusion has anything to do with crisis communications. In fact, it has everything to do with it, argues Esther-Mireya Tejeda, SVP, head, corporate communications & PR at Entercom.