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In this second of a two-part series, we explore how to protect your reputation on Google. And it’s free. Part I appeared in the December 2019 edition of PRNEWS.

In this first of a two-part series, SEO expert Luke Budka takes a basic approach to improving a company’s reputation using Google. For example, when you Google your business name, is it the first thing that comes up. Even better, everything Budka recommends here is free.

Our (almost) year-end look at social media engagement by B2C and B2B brands shows a pattern in both categories. Engagement is off year over year. Data is provided exclusively to PRNEWS by data partner Shareablee.

Our annual predictions for the new year. In 2018, when we ran predictions for 2019, trust and, in some cases, how to regain it, dominated. This year, as our 25 senior executives look to 2020, trust was an underlying element of PR. Personalization in various forms was the main theme.

IPR Measurement Commission chair Mark Weiner whacks at measurement’s version of sacred cows as he tees up PRNEWS readers for success in 2020. Among the myths he dispels are: everyone is using AI for measurement, you must have a real-time measurement effort to succeed, and PR measurement kills creativity.

This is the second in a series of Intrado Digital Media-sponsored articles about measurement. Intrado Digital Media president Ben Chodor discusses the importance of aligning your measurement efforts with business objectives. The first article in the series appeared in the November 2019 edition of PRNEWS.

The average person is overloaded with content. Bombarded with ads, email, text and video, many of us have turned off. We ignore nearly everything. Into this hostile climate comes the communicator. Instead of throwing up your hands, we offer author Jamie Mustard, who provides some basic solutions to this complicated problem.

What’s ahead for social media in 2020? For starters, it appears the Federal Trade Commission (FTC) will continue to hound brands and influencers who misrepresent themselves to consumers on social. Fortunately, the FTC has re-issued its guidelines in a plain-language format. There’s even a video.

Data is critical to measurement. But what about data privacy? And why do communicators need to know about data privacy? In short, privacy laws are everywhere, argues Stephen Payne, the veteran communicator at Feld Entertainment who now also has responsibility for privacy. PR pros can benefit from at least a basic understanding of how data privacy laws work, he writes.

As we celebrate Measurement Month, there’s much reason to be optimistic about the state of PR and communications measurement. Still, there are a number of hurdles blocking the profession’s path, including some communicators’ choice to avoid measurement. We explore some of the major roadblocks and offer advice about how to overcome them.