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corona virus

During Pandemic, Aflac Conditions Public to Seek Real-Time Updates at Single Site

April 7th, 2020 by

As part of our series of interviews with senior communicators, we asked Aflac SVP, chief ESG and CCO Catherine Hernandez-Blades to tell us what she and her team have learned during the early stages of the virus.

newspapers lined up

The 7 Must-Haves for Your Executive Crisis Communication Procedures

April 7th, 2020 by

When a crisis such as coronavirus hits, the volume of news can be overwhelming. Here are seven tips and tactics to manage and monitor the information flow during this difficult moment and future crises.

podcast recording at home

COVID-Related Ratings Decline Should Not Dim Enthusiasm for Podcasting

April 7th, 2020 by

There are far fewer commuters now. As a result, podcast listening is down. Still, podcasting is an explosive category, with 600,000+ shows offered and more coming online daily. Plenty of brands and organizations are making a foray into this communications tool.

Trevor Noah

‘The Daily Show’ with Dr. Fauci Garners Top Consumer Engagement on Facebook in March

April 7th, 2020 by

We asked our data partner Shareablee to provide information about the coronavirus-related posts that garnered the most consumer engagement on Facebook during March. The resulting list was full of interesting insights, including a post from “The Daily Show,” with guest Dr. Anthony Fauci, leading the pack.

COVID virus around the world

Old Ways Inform New Normal: Transparency is Key to Internal, External Comms and Media Relations

April 7th, 2020 by

PRNEWS and partner Yonder recently gathered a panel of senior communicators for a webinar about coronavirus and PR. With more than 1,500 attendees, the session produced more audience questions than we could handle. Here are some of the best questions, with answers from another panel of PR pros.

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New H+K Analytics Head Sees Coronavirus Increasing the Need for Data Verification

April 7th, 2020 by

What happens to measurement and analytics when coronavirus subsides? H+K’s new analytics chief thinks data verification will have increased importance since so much false information is floating around at the moment. He’s also urging his team to laugh and connect with each other on a personal level as they work from home.

corona virus

The Heart of PR: 80% Say Staff Safety Trumps New Revenue, 48% Strategizing for Post-Virus Era

April 7th, 2020 by

We surveyed more than 200 senior PR professionals to find out how they are coping with coronavirus, what changes they are making (or not) in their communications internally and externally. Some of their answers surprised us.

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Pandemic Forces PR to Confront Edit Calendars: ‘Is My Message a Priority or Appropriate Now?’

April 7th, 2020 by

Next in our series of interviews with senior communicators we speak with Julie O’Donnell, who last month was named EVP/global head of digital at health communications and PR firm Evoke. We asked her what she sees communicators doing well or badly in this moment with their digital communications.

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Integrated Campaigns Push Measurement Firms to Offer Multiple Data Points on Single Platform

March 1st, 2020 by

As measurement of communications becomes more mature, vendors are scrambling to add capabilities to their platforms. We talk to two vendors about this and all things measurement, including the future of measurement and AI’s role in it.

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Flat Organizations Should Return to Hierarchical Structure During Crisis

March 1st, 2020 by

Flat organizations can be great. They are cost efficient, and enable fast communication and quick decision-making. On the other hand, a flat organization can become an issue during a crisis, argues Kevin Elliott, SVP, Hill + Knowlton Strategies. His advice is to become hierarchical when a crisis occurs.