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Does the APR credit provide PR professionals with PR knowledge and cache that will help land jobs and/or clients? Or are the program’s potential benefits outdated and outweighed by the time and effort involved?

One of the best ways to build the messages at the foundation of a comprehensive PR program is by conducting a communications audit.

Ritz Communications’ Patty Keiler and Elisabeth Ritz share specific tips for pitching full articles written by client champions to media.

PR agency Ritz Communications helped Emmi Solutions, a medical IT vendor, gain positive media exposure through finding clients to create articles that they then pitched to targeted media.

Corporate America favors the proposed government financial reforms, according to a new survey.

The problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady.

PR News tracks the Twitter presence of the top-earning Fortune 50 companies.

A new study says worldwide PR agency revenues were down in the 5% range; but one prominent PR exec feels that number is too low.

One industry sector whose budgets are notoriously scrutinized is healthcare—particularly within hospitals. Budget-cutting considerations can easily be transferred to other industries.

PR executives take a midyear budget/resources gut check, and figure what is working, what’s not and where to better position dollars and people for the rest of the year.