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Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.

â–¶ Perceptions Matter—Auto Industry’s Rep Goes Up, Airlines Lose Altitude: A public perception study by Harris Poll that asks the public how it perceives 22 of the nation’s largest industries shows big changes since 2009,… Continued

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

â–¶ Public Demands Green Product Clarification: A September 2011 study conducted by Ryan Partnership Chicago and Mambo Sprouts shows health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. The… Continued

Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.

After an oil disaster, how do you alter the public’s perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out.

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.

Find out who takes home the hardware for the best digital initiatives at PR News ’ Oct. 4 Digital PR Awards luncheon in New York City. Duncan Watts, principal research scientist for Yahoo Research and… Continued