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Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.

â–¶ Advertisers Trim Budgets—More Room for PR? Half of the biggest advertisers in the U.S. trimmed their budgets during the last quarter, including behemoths like Procter & Gamble, AT&T and Verizon. According to Kantar Media,… Continued

1. The Washington Nationals’ shutting down of pitcher Stephen Strasburg could have PR repercussions during the MLB postseason. (p. 1) 2. Millennials feel their lives are more fulfilled when they’re connected via social media. (p. 1)… Continued

The art of naming comes in the creative team’s ability to generate words and ideas that capture the key attributes of the organization or product.

A generation actively engaged in consuming and influencing, Millennials prefer to align their buying power with causes.

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.

Organizations whose teams build up their resilience can embed into their culture certain survival strategies, which help them ride out rougher business conditions.

Organizations whose teams build up their resilience can embed into their culture certain survival strategies, which help them ride out rougher business conditions.

1. The Republican National Convention’s image was marred by an incident involving delegates and a CNN camera person. (p. 1) 2. One tip for picking a PR agency: involve key leaders from the start of… Continued