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Quick Study: Digital Media Radically Transforming Marcom Process; Sam’s Club, Publix Top-Rated in Customer Experience

March 5th, 2012 by

â–¶ Digital Media as a Change Agent: Almost three-quarters of brand owners are modifying their marketing and communications process in response to the demands posed by digital media, says a study by the Society of… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

March 5th, 2012 by

1. After rolling out Timeline for individuals in Sept. 2011, Facebook introduced the feature for brands in Feb. 2012.  2. Pinterest’s users are 80% female; of them, 25% earned a BA or higher. 3. Tweets… Continued

Case Study: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success

March 5th, 2012 by

A series of targeted press releases and a direct mail piece helped drive top-tier media national coverage of Wreaths Across America’s campaign.

Of the Big Three Mobile Apps, Users Spend The Most Time on Facebook

February 27th, 2012 by

Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video.

Quick Study: Americans Put Their Trust in Media—Some Outlets More Than Others; Hispanics More Social Than Other Groups

February 27th, 2012 by

â–¶ Majority of Americans Trust the Media, Including Online Sites: No longer relegated to trusting the accuracy of their one daily newspaper or watching Walter Cronkite, today the public has a plethora of ways to… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

February 27th, 2012 by

1. Pinterest has attracted 10 million monthly visitors faster than any other Web site. 2. Nearly 80% of event planners using social media to promote their events, and another 14% plan to do so in… Continued

10 Points of Pinterest: ‘Inspiration Tool’ Has PR Pros Pining Away

February 27th, 2012 by

Here’s what you need to know to leverage the hottest social media platform around for your brand.

Quick Study: Apple Supplants Google as Brand with Best Reputation; Biz Bloggers Say ‘Authentic’ CEOs Gain Most Respect

February 20th, 2012 by

â–¶ Apple Boasts Best Corporate Reputation: Apple, Google and Coca-Cola are the brands boasting the best corporate reputations among U.S. consumers, says a Harris Interactive study. Polling 17,000 adults, the study found that Apple posted… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

February 20th, 2012 by

1. The Jimmy Kimmel Live! YouTube channel takes in an estimated $1 million to $2 million in ad revenue per year. 2. Total visits to social site of the moment Pinterest grew from 10 million… Continued

Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out

February 13th, 2012 by

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.