â–¶ Digital Media as a Change Agent: Almost three-quarters of brand owners are modifying their marketing and communications process in response to the demands posed by digital media, says a study by the Society of… Continued
1. After rolling out Timeline for individuals in Sept. 2011, Facebook introduced the feature for brands in Feb. 2012. 2. Pinterest’s users are 80% female; of them, 25% earned a BA or higher. 3. Tweets… Continued
Case Study: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a SuccessMarch 5th, 2012 by Bill Miltenberg
A series of targeted press releases and a direct mail piece helped drive top-tier media national coverage of Wreaths Across America’s campaign.
Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video.
Quick Study: Americans Put Their Trust in Media—Some Outlets More Than Others; Hispanics More Social Than Other GroupsFebruary 27th, 2012 by PR News
â–¶ Majority of Americans Trust the Media, Including Online Sites: No longer relegated to trusting the accuracy of their one daily newspaper or watching Walter Cronkite, today the public has a plethora of ways to… Continued
1. Pinterest has attracted 10 million monthly visitors faster than any other Web site. 2. Nearly 80% of event planners using social media to promote their events, and another 14% plan to do so in… Continued
Here’s what you need to know to leverage the hottest social media platform around for your brand.
Quick Study: Apple Supplants Google as Brand with Best Reputation; Biz Bloggers Say ‘Authentic’ CEOs Gain Most RespectFebruary 20th, 2012 by PR News
â–¶ Apple Boasts Best Corporate Reputation: Apple, Google and Coca-Cola are the brands boasting the best corporate reputations among U.S. consumers, says a Harris Interactive study. Polling 17,000 adults, the study found that Apple posted… Continued
1. The Jimmy Kimmel Live! YouTube channel takes in an estimated $1 million to $2 million in ad revenue per year. 2. Total visits to social site of the moment Pinterest grew from 10 million… Continued
In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.