NEW FIRMS

poppe.com Goes to Asia, Europe

poppe.com, the interactive unit of Poppe Tyson Advertising and
Public Relations, New York, opened new offices in Hong Kong and
London.

Jonathan Hague heads the Hong Kong office, poppe.com/Asia. It is
located at Sino Plaza, 256 Gloucester Rd., 3rd Floor, Causeway Bay,
Hong Kong. The phone is 011-852-2892-8703.

The London office, poppe.com/Europe, is led by Guy Cranswick.
The address and phone are: 25 Wellington St., London, England WC2E
7DA, 011-44-1-71-395-5312. (poppe.com/New York, 212/727-5535.)

'Net-based IPO Service Launched

Michael Terpin, president and CEO of Southern California PR firm
The Terpin Group, has teamed San Francisco securities broker Mark
Perlmutter and other investors to launch Direct IPO, a new corporation
that will support direct public offerings of "early stage" Internet-
related stocks via the World Wide Web.

Online initial public offerings (IPOs) were made possible by a
recent Securities and Exchange Commission ruling, according to Terpin.
"We see an incredible opportunity to satisfy the unfulfilled
investment desires of the technology-savvy public to create a
portfolio of early-stage Internet companies," he said.

Next month, the venture expects its Web site to be operational.
Its address is http://www.directipo.com (Terpin, 310/821-6100)

Firm Serves Media, Singles Markets

Robin Newman has opened RGN Communications on Long Island, N.Y.
Offering services to the advertising, media and publishing industries,
the PR firm also includes a division specializing in services for
companies targeting the singles market.

The firm is located at 58 Grace Ave., Suite 2J, Great Neck, NY
11021, 516/773-0173.