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ADVERTISING RULING HAILED

May 20th, 1996 by

The American Association of Advertising Agencies (4As) hailed a recent U.S. Supreme Court decision as a victory for First Amendment- protected advertising. The May 13 decision declared unconstitutional a Rhode Island law prohibiting off-premises advertising… Continued

COMMUNICATION MADE EASY WITH E-MAIL

May 20th, 1996 by

Today’s harried PR executives are finding that electronic mail has become an indispensable tool in their everyday activities. And for many it is probably hard to fathom a time when the only choices of communication… Continued

PRSA COO TO REPORTERS: TRY FUNDRAISING

May 20th, 1996 by

What’s the best field for “downsized” journalists? You might expect the chief operating officer of the Public Relations Society of America to say, of course, PR–especially since so many PR execs did get their start… Continued

NEW RADIO SERVICE MAY OFFER PR OPTIONS

May 20th, 1996 by

Radio, a medium that is starting to get a second look from many PR professionals, has added a feature that may provide new PR opportunities. The capability, Radio Data System (RDS), allows FM radio stations… Continued

MANY YOUNG JOURNALISTS DISSATISFIED WITH OPPORTUNITIES IN PROFESSION

May 20th, 1996 by

PR continues to be an attractive career change for journalists, a new study this month by journalism foundation The Freedom Forum shows. Nearly one-half (43 percent) of new journalists in the survey, “Winds of Change:… Continued

HIGH-TECH SALES NEED COMMUNICATION OF BENEFITS

May 20th, 1996 by

As computers, software and other information systems products have become more expensive and part of the foundation of most businesses, decision-making about product purchases and upgrades has migrated higher up in organizations. Now those responsible… Continued

DELTA’S CRASH COMMUNICATION PLANNING

May 20th, 1996 by

Like all airlines, Delta Air Lines Inc. has a formal plan for media and public communication in the event of an air disaster. First: Families, Authorities In the event of an air disaster, communications with… Continued

PROMOTIONS/NEW HIRES

May 20th, 1996 by

Golin/Harris Communications, Chicago, promoted Andrew Eklund to senior vice president. He directs strategic programming for the MasterCard International Inc. [4823Z] account. Diane Smallen-Grob joined Rubin Barney & Birger Inc., Miami, as executive vice president and… Continued

AIR CRASH PUTS COMPANY IN UNWELCOME SPOTLIGHT

May 20th, 1996 by

A company crisis involving lives lost is always the worst scenario an organization faces. The May 11 Florida crash of an airline operated by ValuJet Airlines Inc. presented the carrier with two difficult tasks: communicating… Continued

AGENCY MISCELLANY.

May 20th, 1996 by

Firm Exec Carries Torch Sharon Weiner, president and CEO of Stryker Weiner Associates, Honolulu, Hawaii, carried the Olympic torch on May 5 in Newport Beach, Calif. The 5,500 runners selected to complete the cross-country run… Continued