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BURSON GAINS IR TOOLS

August 19th, 1996 by

Burson-Marsteller, New York, on Aug. 8 announced that the firm had acquired the exclusive rights in the PR firm market for two investor relations services of Investment Data Corp., Bethesda, Md. One service is QUARRY,… Continued

PR GROUP TO LOOK AT ‘NET

August 19th, 1996 by

The Institute for Public Relations Research and Education (IPRRE) formed a study group to address the public relations implications of the Internet–particularly the Web. Don Bates, executive vice president of Sumner Rider & Associates, New… Continued

CONNECTICUT AD AGENCY ADDS PR

August 19th, 1996 by

Maier Advertising Inc., Farmington, Conn., has created a public relations division. The unit at the business-to-business and consumer marketing agency will be headed by Harry McBrien, formerly director of public relations another Connecticut ad/PR firm,… Continued

THE PR NEWS INTERVIEW/CYBER PR

August 19th, 1996 by

PAC (TEL’S) MAN ONLINE: CYBER DIALOGUE, CITIZENSHIP Most organizations realize that there are communities of customers, suppliers and other stakeholders spread across the Internet. Few companies, however, recognized the importance of these online groups and… Continued

BURSON’S PARENT MAY SELL STAKE

August 19th, 1996 by

Young & Rubicam, New York, the global advertising agency which owns number-one PR firm Burson-Marsteller, plans to sell a minority stake to a San Francisco investment banking firm, Hellman & Friedman, according to an Aug.… Continued

AGENCY MISCELLANY

August 12th, 1996 by

N.Y. Firm Hits 25 G+A Communications Inc. , New York, marks its 25th anniversary this month. Alan Hirsch, president and CEO, was one of the firm’s founders. G+A is an affiliate of the Mutual Advertising… Continued

PROMOTIONS/HIRES

August 12th, 1996 by

Marcom Firm Appoints London MD… Siegel & Gale , New York, an international communications consulting and marketing communications firm, hired Peter Rawlins as managing director of the firm’s African, European and Middle Eastern business. Formerly… Continued

NAME CHANGES

August 12th, 1996 by

Baker Name Added to Widmeyer The Widmeyer Group, Washington, D.C., changed its name to The Widmeyer-Baker Group. The change reflects the ascension of Michael Baker, chief operating officer and managing partner. A founder of the… Continued

NEW FIRMS

August 12th, 1996 by

Widmeyer Employee Starts Firm Eric Hauser, formerly a vice president at The Widmeyer Group, Washington, D.C., (see related story under "Name Changes," below), last month formed a new public affairs firm in Washington. The firm,… Continued

REPORT ON ANALYST RELATIONS

August 12th, 1996 by

High-tech firms seeking to improve their process of communication with industry and market analysts may find insights in a new report from Kensington Group Inc., Corte Madera, Calif. "Analyst Relations Effectiveness" is based on five… Continued