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White & Co., a San Francisco-based unit of Porter Novelli International, has openings for two PR staffers. The firm seeks a marketing account executive with skills and background in advertising, collateral development and the Web.… Continued

Organizations always seek to build widespread and sustained visibility for its local launch of a new service. Southwest Airlines’ [LUV] approach to this task is to hold press events months in advance, as well as… Continued

A nominating committee of the Public Relations Society of America (PRSA) named nominees for 1997 PRSA officers. The nominees are: president-elect–Mary Cusick, vice president/corporate communications, Bob Evans Farms Inc. [BOBE], Columbus, Ohio; treasurer–Samuel Waltz Jr.,… Continued

Aug. 14: Congressional Quarterly, "Using Internet to Find Free or Low-Cost Federal Info," Washington, D.C., 202/887-8620. Aug. 14: National Investor Relations Institute, "Annual Report Seminar," Chicago, 703/506-3570. Aug. 15: National Investor Relations Institute, "Issues in… Continued

Sources contacted by PR NEWS provided tips for effective analysis of PR programs conducted overseas. Pick the right research method for the right audience. Set up a centralized source in one area to which everyone… Continued

Robert Heath, professor of communication and director of the Institute for Issues Management at the University of Houston, Texas, won first place in the research paper competition of the International Association of Business Communicators (IABC)… Continued

It’s hard enough to measure the results of a PR campaign conducted in one’s own country. Evaluation of media or market response for programs conducted in one or more overseas countries becomes even more complex.… Continued

Food PR execs take note: food editors at newspapers today are more likely to focus on safe food handling in their coverage of the beat, according to a survey released on July 24 by CMF&Z… Continued

A bill proposed last year that would classify PR firms engaging in grassroots communications activities as lobbyists may come up for a vote this month by the state legislature in California. A subject of debate… Continued

In September, you’ll receive PR NEWS’ exclusive "Guide to PR Executive Recruiters." Four pages of tables list about 40 recruiters, with information on their practice specializations, geographic focus, salary ranges handled, and number of placements… Continued