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Marcom Firm Appoints London MD… Siegel & Gale , New York, an international communications consulting and marketing communications firm, hired Peter Rawlins as managing director of the firm’s African, European and Middle Eastern business. Formerly… Continued

Baker Name Added to Widmeyer The Widmeyer Group, Washington, D.C., changed its name to The Widmeyer-Baker Group. The change reflects the ascension of Michael Baker, chief operating officer and managing partner. A founder of the… Continued

Widmeyer Employee Starts Firm Eric Hauser, formerly a vice president at The Widmeyer Group, Washington, D.C., (see related story under "Name Changes," below), last month formed a new public affairs firm in Washington. The firm,… Continued

High-tech firms seeking to improve their process of communication with industry and market analysts may find insights in a new report from Kensington Group Inc., Corte Madera, Calif. "Analyst Relations Effectiveness" is based on five… Continued

As it planned events to announce its new Florida service in three Florida cities, Southwest Airlines [LUV] added a community service component to attract further media attention. The Fort Worth, Texas-based airline flew a group… Continued

White & Co., a San Francisco-based unit of Porter Novelli International, has openings for two PR staffers. The firm seeks a marketing account executive with skills and background in advertising, collateral development and the Web.… Continued

Organizations always seek to build widespread and sustained visibility for its local launch of a new service. Southwest Airlines’ [LUV] approach to this task is to hold press events months in advance, as well as… Continued

A nominating committee of the Public Relations Society of America (PRSA) named nominees for 1997 PRSA officers. The nominees are: president-elect–Mary Cusick, vice president/corporate communications, Bob Evans Farms Inc. [BOBE], Columbus, Ohio; treasurer–Samuel Waltz Jr.,… Continued

Aug. 14: Congressional Quarterly, "Using Internet to Find Free or Low-Cost Federal Info," Washington, D.C., 202/887-8620. Aug. 14: National Investor Relations Institute, "Annual Report Seminar," Chicago, 703/506-3570. Aug. 15: National Investor Relations Institute, "Issues in… Continued

Sources contacted by PR NEWS provided tips for effective analysis of PR programs conducted overseas. Pick the right research method for the right audience. Set up a centralized source in one area to which everyone… Continued