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As it planned events to announce its new Florida service in three Florida cities, Southwest Airlines [LUV] added a community service component to attract further media attention. The Fort Worth, Texas-based airline flew a group… Continued

White & Co., a San Francisco-based unit of Porter Novelli International, has openings for two PR staffers. The firm seeks a marketing account executive with skills and background in advertising, collateral development and the Web.… Continued

Organizations always seek to build widespread and sustained visibility for its local launch of a new service. Southwest Airlines’ [LUV] approach to this task is to hold press events months in advance, as well as… Continued

A nominating committee of the Public Relations Society of America (PRSA) named nominees for 1997 PRSA officers. The nominees are: president-elect–Mary Cusick, vice president/corporate communications, Bob Evans Farms Inc. [BOBE], Columbus, Ohio; treasurer–Samuel Waltz Jr.,… Continued

Aug. 14: Congressional Quarterly, "Using Internet to Find Free or Low-Cost Federal Info," Washington, D.C., 202/887-8620. Aug. 14: National Investor Relations Institute, "Annual Report Seminar," Chicago, 703/506-3570. Aug. 15: National Investor Relations Institute, "Issues in… Continued

Sources contacted by PR NEWS provided tips for effective analysis of PR programs conducted overseas. Pick the right research method for the right audience. Set up a centralized source in one area to which everyone… Continued

Robert Heath, professor of communication and director of the Institute for Issues Management at the University of Houston, Texas, won first place in the research paper competition of the International Association of Business Communicators (IABC)… Continued

Science enthusiast magazine OMNI, one of the first magazines deciding to abandon print and publish only online, is looking for interview subjects for a new monthly feature on the environment. Authorities, particularly those coming out… Continued

The Counselors Academy of the Public Relations Society of America has planned a seminar addressing human resources management for PR firms. To be held Oct. 15 in Chicago and Oct. 17 in New York, the… Continued

Is your organization facing a brewing disagreement with customers or the community? If litigation is looming, you may wish to consider a less adversarial, and usually less expensive approach: Alternative Dispute Resolution (ADR). In line… Continued