White & Co., a San Francisco-based unit of Porter Novelli International, has openings for two PR staffers. The firm seeks a marketing account executive with skills and background in advertising, collateral development and the Web.… Continued
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AIRLINE CULTIVATES MEDIA, LOCAL COMMUNITIES TO ANNOUNCE UPCOMING SERVICE IN FLORIDA
August 12th, 1996 by PRNEWSOrganizations always seek to build widespread and sustained visibility for its local launch of a new service. Southwest Airlines’ [LUV] approach to this task is to hold press events months in advance, as well as… Continued
PRSA OFFICERS NOMINATED
August 12th, 1996 by PRNEWSA nominating committee of the Public Relations Society of America (PRSA) named nominees for 1997 PRSA officers. The nominees are: president-elect–Mary Cusick, vice president/corporate communications, Bob Evans Farms Inc. [BOBE], Columbus, Ohio; treasurer–Samuel Waltz Jr.,… Continued
UPCOMING EVENTS:
August 12th, 1996 by PRNEWSAug. 14: Congressional Quarterly, "Using Internet to Find Free or Low-Cost Federal Info," Washington, D.C., 202/887-8620. Aug. 14: National Investor Relations Institute, "Annual Report Seminar," Chicago, 703/506-3570. Aug. 15: National Investor Relations Institute, "Issues in… Continued
CONDUCTING OVERSEAS EVALUATION
August 12th, 1996 by PRNEWSSources contacted by PR NEWS provided tips for effective analysis of PR programs conducted overseas. Pick the right research method for the right audience. Set up a centralized source in one area to which everyone… Continued
‘GREEN’ ONLINE MEDIA OPPORTUNITY
August 5th, 1996 by PRNEWSScience enthusiast magazine OMNI, one of the first magazines deciding to abandon print and publish only online, is looking for interview subjects for a new monthly feature on the environment. Authorities, particularly those coming out… Continued
AGENCY HUMAN RESOURCES SEMINARS
August 5th, 1996 by PRNEWSThe Counselors Academy of the Public Relations Society of America has planned a seminar addressing human resources management for PR firms. To be held Oct. 15 in Chicago and Oct. 17 in New York, the… Continued
SAVE MONEY, RELATIONSHIPS: TRY ADR, NOT COURT
August 5th, 1996 by PRNEWSIs your organization facing a brewing disagreement with customers or the community? If litigation is looming, you may wish to consider a less adversarial, and usually less expensive approach: Alternative Dispute Resolution (ADR). In line… Continued
ISSUES MANAGEMENT BIBLIOGRAPHY
August 5th, 1996 by PRNEWSThe Issue Management Council, Leesburg, Va., an information clearinghouse on issues management topics, expanded its “Issue Management Bibliography.” It now lists more than 150 articles, books, newsletters and research papers on issues management. The 15-page… Continued