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The Public Affairs Council (PAC), Washington, D.C., has engaged executive search firm Heyman Associates, New York, to find a replacement for its president, Ray Hoewing, who is retiring next April. In the top slot since… Continued

Direct marketing on the Internet is a tricky business, one replete with pitfalls and roadblocks. But as the number of consumers increases, hopefully so will the ease in which direct marketers find ways to give… Continued

Public affairs’ longstanding status as a higher-level function in organizations, compared to PR, continues to be evidenced by its higher salary figures. A study released this month by the Foundation for Public Affairs (FPA), Washington,… Continued

John Barker joined Wendy’s International Inc. [WEN], Dublin, Ohio as vice president of investor relations. He had headed investor relations at American Greetings [AGREA]. EIS International Inc. [EISI], Stamford, Conn., hired Carol Blaszczynski as vice… Continued

For the second year in a row, the annual survey of the job market for graduates of university PR programs shows that salaries for entry-level PR jobs have risen –going from $21,000 to $22,000. The… Continued

Being attacked publicly by an activist or advocacy group is one of the thorniest problems a corporation can face. A company easily can be placed on the defensive by groups’ charges, which often become front-page… Continued

Shandwick Names New VP Shandwick USA’s Detroit office has promoted Brendy Barr to vice president of the international public relations firm. Barr has more than 12 years of media relations experience. She has managed publicity… Continued

As more global corporations turn to overseas suppliers for the manufacture of products or components, the question of disparities in workplace conditions and employee pay has become a front-page issue. Soccer balls stitched by Pakistani… Continued

Ad/PR agency Poppe Tyson, a unit of Bozell, Jacobs, Kenyon & Eckhardt, disclosed last week that it has filed for an initial public offering (IPO) of $50 million. The company has entered a "quiet period,"… Continued

Multimedia tools–and new ways of delivering multimedia messages and presentations–are revolutionizing marketing. This is especially true for businesses involved in graphic design, as well as architecture and facilities design, contend Karen Brown and Curtis Charles… Continued