Multimedia tools--and new ways of delivering multimedia messages and presentations--are revolutionizing marketing. This is especially true for businesses involved in graphic design, as well as architecture and facilities design, contend Karen Brown and Curtis Charles in their new book, "Multimedia Marketing for Design Firms." Among the topics covered are visualization tools, desktop digital video, multimedia, desktop videoconferencing, and of course, the Web. To order for $44.95, call John Wiley & Sons at 212/850-6000.
Those seeking insight into the evolving opportunities for women in business and society at large should review "The Futures of Women: Scenarios for the 21st Century." Authors Pamela McCorduck and Nancy Ramsey describe forces that will shape women's lives, including a projected backlash against further women's advancement by religious or other "narrow-interest" groups. The book can be ordered for $24.00 from Addison-Wesley at 617/944-3700.
Leadership skills can be developed, contend Norman Frigon and Harry Jackson in their new book, "The Leader: Developing the Skills and Personal Qualities You Need to Lead Effectively." The two address vision and values, team building, and other fundamentals. To order for $17.95 from Amacom, call 212/586-8100.