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Whether it be through trial and error, surveys, studies of past campaigns or direct feedback from clients, PR agencies need to develop messages that identify who they are, what they do and why they’re the… Continued

19960902 MESSAGES ON HOME PAGE MUTED September 2, 1996 MESSAGES ON HOME PAGE MUTED September 2, 1996 On the CompuServe "What’s New" and the WOW! home pages, a brief description of the service was posted,… Continued

19960902 10 ‘POWER TOOLS’ FOR ISSUES MANAGEMENT September 2, 1996 10 ‘POWER TOOLS’ FOR ISSUES MANAGEMENT September 2, 1996 Surfacing/Challenging Assumptions–managers must break out of mindsets formed by past experiences, which can limit the opportunity… Continued

19960902 UPCOMING EVENTS: September 2, 1996 UPCOMING EVENTS: September 2, 1996 Sept. 9: Congressional Quarterly, "Understanding Congress," Washington, D.C., 202/887-8620. Sept. 9-11: American Management Ass’n, "PR Strategies for Success," Washington, 800/262-9699. Sept. 9-12: International Data… Continued

19960902 MANAGERS MUST ESTABLISH PROGRAMS AND ADOPT TOOLS September 2, 1996 MANAGERS MUST ESTABLISH PROGRAMS AND ADOPT TOOLS September 2, 1996 Given issues’ potentially broad impact and complexity, issues management present public affairs executives with… Continued

19960902 TELECOMMUTING CONSIDERED BY PR DEPARTMENTS, EMBRACED BY AGENCIES September 2, 1996 TELECOMMUTING CONSIDERED BY PR DEPARTMENTS, EMBRACED BY AGENCIES September 2, 1996 With its heavy use of computers, phones and faxes, the public relations… Continued

Media and PR program evaluation firm The Delahaye Group, Portsmouth, N.H., has introduced a new service to measure Web site visit activity. The Measurement of Visitors Profiles service, enables construction of profiles of visitors. By… Continued

PR firm Media Strategy and the American Association of Nurse Anesthetists launched the core of its campaign to respond to ABC-TV’s critical program with a workshop held in April of 1995. Held at the group’s… Continued

Sept. 13 is the deadline for award entries for the Chicago chapter of the Public Relations Society of America’s annual awards competition. The PR program categories are marketing communications, internal communications, stakeholder relations, issues management… Continued

When the American Association of Nurse Anesthetists (AANA) was contacted by ABC-TV’s "Day One" program in the fall of 1994 about an upcoming program focusing primarily on anesthesiologist fraud, AANA’s board was a little nervous.… Continued