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19960902 RECEPTION MARKS PINNACLE’S 20TH September 2, 1996 RECEPTION MARKS PINNACLE’S 20TH September 2, 1996 Pinnacle Worldwide, Minneapolis, a global network of independent PR firms, will celebrate its 20th anniversary at a reception in New… Continued

19960902 MEDIA DATABASE UPDATES MONTHLY September 2, 1996 MEDIA DATABASE UPDATES MONTHLY September 2, 1996 MediaMap, Cambridge, Mass., a provider of media database services for PR executives, announced that next month it will begin updating… Continued

19960902 ROHER OPENS VALLEY OFFICE September 2, 1996 ROHER OPENS VALLEY OFFICE September 2, 1996 Roher Public Relations, a New York-based business-to-business firm specializing in consumer technology, has opened a Silicon Valley office. Currently staffed… Continued

19960902 PR LIABILITY INSURANCE OFFERED September 2, 1996 PR LIABILITY INSURANCE OFFERED September 2, 1996 American International Group [3437Z], New York, announced last month that it is offering media liability insurance to public relations firms.… Continued

19960902 LANGDON SELLS STAKE TO KETCHUM September 2, 1996 LANGDON SELLS STAKE TO KETCHUM September 2, 1996 Ketchum Public Relations Worldwide, a unit of Omnicom Group Inc. [OMC], last month acquired a stake in its… Continued

19960902 THE PR NEWS INTERVIEW/CORPORATE COMMUNICATION CENTER PR PLANS, DEPARTMENTS AROUND BUSINESS OBJECTIVES September 2, 1996 THE PR NEWS INTERVIEW/CORPORATE COMMUNICATION CENTER PR PLANS, DEPARTMENTS AROUND BUSINESS OBJECTIVES September 2, 1996 Given the size and… Continued

19960902 GREENSTONE BUYS INTO FLORIDA FIRM September 2, 1996 GREENSTONE BUYS INTO FLORIDA FIRM September 2, 1996 Greenstone Roberts Advertising/Florida, Orlando, on Aug. 22 announced that it had purchased a minority stake in The Gothard… Continued

Whether it be through trial and error, surveys, studies of past campaigns or direct feedback from clients, PR agencies need to develop messages that identify who they are, what they do and why they’re the… Continued

19960902 MESSAGES ON HOME PAGE MUTED September 2, 1996 MESSAGES ON HOME PAGE MUTED September 2, 1996 On the CompuServe "What’s New" and the WOW! home pages, a brief description of the service was posted,… Continued

19960902 10 ‘POWER TOOLS’ FOR ISSUES MANAGEMENT September 2, 1996 10 ‘POWER TOOLS’ FOR ISSUES MANAGEMENT September 2, 1996 Surfacing/Challenging Assumptions–managers must break out of mindsets formed by past experiences, which can limit the opportunity… Continued