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19960909 AD SPENDING PROJECTED TO RISE; WILL PR SPENDING FOLLOW? September 9, 1996 AD SPENDING PROJECTED TO RISE; WILL PR SPENDING FOLLOW? September 9, 1996 U.S. corporations are projected to increase their advertising spending modestly… Continued

19960902 THE PR NEWS INTERVIEW/CORPORATE COMMUNICATION CENTER PR PLANS, DEPARTMENTS AROUND BUSINESS OBJECTIVES September 2, 1996 THE PR NEWS INTERVIEW/CORPORATE COMMUNICATION CENTER PR PLANS, DEPARTMENTS AROUND BUSINESS OBJECTIVES September 2, 1996 Given the size and… Continued

19960902 GREENSTONE BUYS INTO FLORIDA FIRM September 2, 1996 GREENSTONE BUYS INTO FLORIDA FIRM September 2, 1996 Greenstone Roberts Advertising/Florida, Orlando, on Aug. 22 announced that it had purchased a minority stake in The Gothard… Continued

Whether it be through trial and error, surveys, studies of past campaigns or direct feedback from clients, PR agencies need to develop messages that identify who they are, what they do and why they’re the… Continued

19960902 MESSAGES ON HOME PAGE MUTED September 2, 1996 MESSAGES ON HOME PAGE MUTED September 2, 1996 On the CompuServe "What’s New" and the WOW! home pages, a brief description of the service was posted,… Continued

19960902 10 ‘POWER TOOLS’ FOR ISSUES MANAGEMENT September 2, 1996 10 ‘POWER TOOLS’ FOR ISSUES MANAGEMENT September 2, 1996 Surfacing/Challenging Assumptions–managers must break out of mindsets formed by past experiences, which can limit the opportunity… Continued

19960902 UPCOMING EVENTS: September 2, 1996 UPCOMING EVENTS: September 2, 1996 Sept. 9: Congressional Quarterly, "Understanding Congress," Washington, D.C., 202/887-8620. Sept. 9-11: American Management Ass’n, "PR Strategies for Success," Washington, 800/262-9699. Sept. 9-12: International Data… Continued

19960902 MANAGERS MUST ESTABLISH PROGRAMS AND ADOPT TOOLS September 2, 1996 MANAGERS MUST ESTABLISH PROGRAMS AND ADOPT TOOLS September 2, 1996 Given issues’ potentially broad impact and complexity, issues management present public affairs executives with… Continued

19960902 TELECOMMUTING CONSIDERED BY PR DEPARTMENTS, EMBRACED BY AGENCIES September 2, 1996 TELECOMMUTING CONSIDERED BY PR DEPARTMENTS, EMBRACED BY AGENCIES September 2, 1996 With its heavy use of computers, phones and faxes, the public relations… Continued

19960902 H&K TAPS MEDIA EXEC September 2, 1996 H&K TAPS MEDIA EXEC September 2, 1996 Hill and Knowlton Inc., New York, hired Geoffrey Smith as managing director of the media group in the firm’s flagship… Continued