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Do ‘Teaser Ads’ Draw Real Customers to Web Sites? You’ve probably seen the tease or decoy banner ads on the Web–"Shop Naked" or "Click Here To Meet Your Dream Girl"–the ads lure you to a… Continued

19960909 NEW VENTURES September 9, 1996 NEW VENTURES September 9, 1996 Firms Start Consulting Units Biomedical ad/marcom firm Grob & Co. Inc., Cambridge, Mass., formed Grob Consulting, which will work with clients on marketing plans… Continued

19960909 NEW FIRMS September 9, 1996 NEW FIRMS September 9, 1996 InterScience Exec Goes Solo John Seng, a veteran public affairs counselor most recently with healthcare PR firm InterScience, Washington, launched his own shop last… Continued

19960909 PAGE HONORS RHODY September 9, 1996 PAGE HONORS RHODY September 9, 1996 Longtime PR executive Ronald Rhody was honored by the Arthur W. Page Society, New York and Golden, Colo., as its 1996 Hall… Continued

19960909 MERGERS & ACQUISITIONS September 9, 1996 MERGERS & ACQUISITIONS September 9, 1996 DKB Merges With Holt Ad/PR firm DKB and Partners Inc., Morristown, N.J., last week announced a merger with public affairs and marcom… Continued

19960909 4AS WEBSITE LINKS TO AGENCIES September 9, 1996 4AS WEBSITE LINKS TO AGENCIES September 9, 1996 The American Association of Advertising Agencies (4As) announced that it has added hotlinks from its Web site (http://www.commercepark.com/AAAA)… Continued

19960909 UPCOMING EVENTS: September 9, 1996 UPCOMING EVENTS: September 9, 1996 Sept. 10: Business Women’s Network, "Business Perspectives Symposium," Washington, D.C., 800/489-6636. Sept. 10-12: Promotion Marketing Ass’n of America, "Basics of Promotion Marketing," New York,… Continued

19960909 IABC OFFERS INTRANET HANDBOOK September 9, 1996 IABC OFFERS INTRANET HANDBOOK September 9, 1996 The International Association of Business Communicators (IABC) last month released a handbook of "best practices" for creating and managing internal… Continued

19960909 PRSA CHAPTER DONATES $10,000 September 9, 1996 PRSA CHAPTER DONATES $10,000 September 9, 1996 The Los Angeles chapter of the Public Relations Society of America (PRSA) presented a $10,000 grant to a local charitable… Continued

19960909 EDELMAN BREAKFAST COVERS ELECTIONS September 9, 1996 EDELMAN BREAKFAST COVERS ELECTIONS September 9, 1996 Edelman Public Relations Worldwide, New York, is holding a political affairs breakfast on Sept. 12 in New York looking at… Continued