Subscription Content

Have you heard the one about the healthcare marketing executive who started off her sales presentation with a joke, didn’t get a single laugh, and blew the whole sale? It’s not only not funny _… Continued

January Nat’l Eye Care Month February American Heart Month March National Kidney Month April National Sexually Transmitted Diseases Awareness Month May National Arthritis June Nat’l Headache Awareness Week (June 1-7) July Lead Poison Control Week… Continued

As competition heats up for a bigger slice of corporate funding, corporate sponsors are demanding greater recognition for their efforts. So –watch out –your sponsors may expect more than just a microscopic logo at the… Continued

Virtual Medical Center Opens Mediconsult.com, a new company with offices in Bermuda, Boston, Montreal and Toronto has announced an Internet-based "virtual medical clinic" that promises to have a dramatic impact on the quality of medical… Continued

In a survey gaugin the public’s views on the credibility of various industries, the managed care industry finished near the bottom of the list, only slightly higher than the tobacco industry. The pharmaceutical industry ranked… Continued

You may want to beef up PSAs about handwashing — people do not wash their hands as often as they think they do, risking poor health and the spread of infection, according to results of… Continued

Though National Breast Cancer Awareness Month is just two weeks away, it’s not too late for healthcare PR executives to join some of the innovative national programs that will help boost their organization’s stature in… Continued

Advanced Imaging Inc. created this innovative print advertising campaign to tout its own work in the medical industry. A pioneer in the use of computers for medical illustration, David Bolinsky, president of Advanced Imagining Inc.… Continued

MS&L Adds Two Execs Manning, Selvage & Lee, New York, added two senior executives to its corporate management group. Stuart Loss joins as executive vice president/chief financial officer. He was chief financial officer of the… Continued

Minority professionals are entering public relations at a slow, but steady rate, according to those involved with minority PR organizations. Still, the numbers are lower than many minority professionals believe they should be. Some of… Continued