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As the summer’s Democratic and Republican national conventions illustrated, the presidential campaign will be a carefully crafted production trying to get favorable images to the public via the media. A look at the image-making strategies… Continued

A major focus of the book by professors John Mahon and Richard McGowan is a simple model that they say puts external, non-market forces in a context that business managers can understand. The model is… Continued

Needed: Conceptual Approach to External Environment As one of PR NEWS’ 1997 PR Professional of the Year nominees points out, public relations executives need to help their organizations address the complexity of the social and… Continued

MS&L Names Practice Leaders The New York office of Manning, Selvage & Lee (MS&L), has appointed three senior vice presidents to head three practice groups. Jeremy Jacob will head the office’s consumer marketing effort, Andy… Continued

Pacific/West Names COO Pacific/West Communications Group Inc. , Los Angeles, hired John Smither as chief operating officer of the corporate office. He was vice president/CFO at multimedia hardware and software manufacturer Reveal Inc., Woodland Hills,… Continued

California Firm Moves Business Communications , formerly in Big Bear City, Calif., has moved north to Santa Barbara, Calif. The new address is 5089 Walnut Park Drive, Santa Barbara, CA 93111-1852, 805/681-9013. New Address for… Continued

CIG Adopts Porter/Novelli Name The Communications International Group, a global network of PR agencies most of which are owned in whole or in part by Omnicom Group [OMC], New York, last week changed its name… Continued

Ketchum Public Relations Worldwide, New York, is offering a free monthly newsletter on PR rsearch. To get on the mailing list for Research Ideas for PR Pros, contact Ketchum’s research department at 212/878-4608.

Ketchum Seeks High-Tech Firm Ketchum Public Relations is looking for a high-tech PR firm to acquire, PR NEWS has learned. The New York-based agency has had discussions with a number of firms, which President Ray… Continued

About 75 students will take a professional accreditation exam modeled after the Accredited in Public Relations (APR) program of the Public Relations Society of America. The students, members of PRSA’s student society, will receive a… Continued