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With the Dow Jones industrial average hitting all-time records the last two weeks, PR firm executives can’t help but be aware how the overall strength of the economy is propelling their business. For many firms,… Continued

The Delahaye Group, Portsmouth, N.H., a media analysis and corporate reputation measurement firm, formed an alliance with U.K. media analysis firm Infopress Communications, London. The firms now will be able to offer media analysis services… Continued

While investor relations executives were cheered last year by the override of President Clinton’s veto of the Private Securities Litigation Reform Act of 1995 (PR NEWS, Jan. 1, 1996, p. 8), a ballot measure in… Continued

If you think your World Wide Web site is reaching the world –you may want to think again –many international browsers may not have access to your site. "With international Web sites, compatibility is a… Continued

Beyond an earnings report, it’s often hard for real estate companies to achieve significant coverage in the media outside of the real estate section. California-based Coldwell Banker Corp. [5462Z], however, recently hit on an innovative… Continued

Attracting Media Coverage When You Have No News It’s relatively easy to attract media coverage when you’re introducing the latest and greatest product or service, or if your company is making a major business announcement.… Continued

As the summer’s Democratic and Republican national conventions illustrated, the presidential campaign will be a carefully crafted production trying to get favorable images to the public via the media. A look at the image-making strategies… Continued

Advanced Imaging Inc. created this innovative print advertising campaign to tout its own work in the medical industry. A pioneer in the use of computers for medical illustration, David Bolinsky, president of Advanced Imagining Inc.… Continued

Sept. 27-30 The 18th Annual Educational Conference and Trade Show, Atlanta. Sponsored by American Society for Healthcare Marketing and Public Relations. Members: $595; non-members: $850. Call 312/422-3737. Oct. 10-12 American Association of Health Plans is… Continued

Testimonials (also known as "endorsements") can be effective advertising tools. Consumers often fail to distinguish between the advertiser, on the one hand, and the opinions, beliefs, findings or experiences of the person providing the testimonial,… Continued