Marketers for Safeskin Corp. have crafted and launched a new campaign for powder-free latex surgical glove for U.S. physicians. Now, the San Diego-based manufacturer is selling the glove, known as the Safeskin 2000, in a… Continued
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MARYLAND MVA’S CONFEDERATE FLAG FLAP: PREVENTABLE CRISIS?
January 6th, 1997 by PRNEWSBehind the highly publicized controversy over the Maryland Motor Vehicle Administration’s authorization of specialty license plates bearing the Confederate Flag is a lesson in crisis communications and media relations. PR NEWS turned to James Lukaszewski,… Continued
ASSOCIATION WEB SITES PROVIDE MARKETPLACE INFORMATION
January 6th, 1997 by PRNEWSMany PR professional associations are finding that using the World Wide Web is a cost effective and efficient way of communicating with their members and doling out information about issues affecting the profession. Because associations… Continued
AGENCIES ANNOUNCE NEW POSITIONS/PROMOTIONS
January 6th, 1997 by PRNEWSGregory R. Venne, former senior corporate PR manager for Polaroid Corp., Cambridge, Mass., has joined Cone Communications as vice president. Cone specializes in consumer marketing and corporate communications. (Cone, 617/227-2111) Bozell PR/New York, has promoted… Continued
GALA HELD TO HONOR RETIRING FULTZ
January 6th, 1997 by PRNEWSMore than 100 colleagues, clients and associates met in Des Moines, Iowa, recently to mark the retirement of William J. Fultz, founder chairman of marcom agency Creswell, Munsell, Fultz & Zirbel. Fultz, who has spent… Continued
PR PEOPLE: GETTING A ‘SEAT AT THE EXECUTIVE TABLE’
January 6th, 1997 by PRNEWSAs the public relations profession matures, many in PR wonder aloud – or silently – why communications is often an afterthought in organizations. Too often, communications executives feel left out until it’s time to issue… Continued
MARK THESED DATES
January 6th, 1997 by PRNEWSJanuary 6-9: National Investor Relations Institute, "Introduction to Investor Relations," Santa Monica, Calif., 703/506-3570. January 7-9: Promotion Marketing Association of America, Inc., "Basics of Promotion Marketing," Los Angeles, 212/420-1100. January 7-9: Institute for Crisis Management,… Continued
ISSUES 1997: PR EXECS HOPE TO BOOST THEIR INDUSTRY’S IMAGE
January 6th, 1997 by PRNEWSIt’s 1997 and the image makers are finding that one of the images they’re being charged with making is their own. That’s what PR professionals told PR NEWS when asked about the issues that will… Continued
AGENCY RECEIVES AWARDS
January 6th, 1997 by PRNEWSThe Philadelphia Chapter of the Public Relations Society of America 1996 awards honored RBT/Strum with two Pepperpot Awards and one Meritorious Award for excellence in planning and executing a PR campaign. RBT/Strum, Cherry Hill, N.J.,… Continued
BALTIMORE AD AGENCY MERGES WITH NEW ENGLAND PR FIRM
January 6th, 1997 by PRNEWSLassalle O’Brien Advertising of Baltimore acquired Craig Altschul & Associates Public Relations of Mancester Center, Vermont. The merger is supposed to increase both firms’ market niches in resort, tourism and entertainment marketing. (Lassalle, 802/362-5066)