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February 4-5: Direct Marketing Association, "7th Annual DMA Non-Profit Washington Conference," Washington, DC, 212/790-1500. February 5-7: American Association of Advertising Agencies, "Media Conference & Trade Show," Atlanta, 212/682-2500. February 9-12: Public Affairs Council, "National Grassroots… Continued

N.J. BMA SPONSORS CONTEST Business-to-business communicators in New Jersey have until Feb. 11 to enter their creative work in the 1997 Impact Awards competition sponsored by the Business Marketing Association of New Jersey. For information… Continued

FOX MORNING NEWS Editor’s Note: Morning news programs – the ones that give you an insider’s perspective on rush hour as well as those which provide the first daily coverage of major events (accidents, corporate… Continued

PR NEWS provides you with information about new association and PR-related Web sites. Following is a list of newcomers, in the past several months, and a description of their sites: Schwartz Communications – http://www.schwartz-pr.com: This… Continued

While the handbook extends to almost 50 pages, here is a brief summary of findings and suggestions. It includes proven tips from those in the private sector who have already created plain English disclosure douments.… Continued

The Bohle Company, one of the nation’s largest high-tech PR firms, has just brought into its fold PR veteran Bob Gold, who was just six months into operating his own firm specializing in the cable… Continued

Here’s an ad from a wireless telecommunications company that appeared in late January in The Washington Post: "Responsibilities include sales support, press releases, advertising, trade shows and product literature and image. Superior written and oral… Continued

When the makers of Samuel Adams beer, the Boston Beer Co., offered shares directly to consumers last year through coupons in its six-packs, it knew it had to make the offering documents simple enough for… Continued

The Internet undoubtedly has great potential for the PR industry, but sometimes that very potential is overwhelming. Large corporations have found that the Internet is the perfect way to communicate messages, objectives and projects to… Continued

In the ’80s and even early ’90s, Apple [APPL] infiltrated the PR industry, allowing small firms to invest only thousands of dollars on Macintosh computers to capitalize on what this so-called PC counterculture promised: good… Continued