Subscription Content

What began as a way to get the latest medical information out to the masses has become an online marketing tool generating patient referrals to a group of cardiologists working behind the scenes. The Heart… Continued

In this Colleague To Colleague we talk to William Schneider, who heads the San Francisco office of Lippincott & Marguiles, a corporate and brand identity firm. He offers insight and suggestions on building your brand… Continued

When beauty-conscious women started demanding Retin-A from their dermatologists in droves in the early ’90s to remove their wrinkles, healthcare marketers realized they had stumbled upon a gold mine — direct-to-consumer (DTC) promotions. Today, DTC… Continued

Feb. 26-28 – IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26 – The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco,… Continued

PRSA to Celebrate 50 Years by Launching Community Programs The Public Relations Society of America, New York, is celebrating its 50th anniversary by encouraging individual PRSA chapters to spearhead community-involvement programs that promote PR as… Continued

200 Liberty Street New York, N.Y. 10281-1003 Phone: 212/416-2000 Editor’s Note: Here’s a daily dose of good news: Even though most PR practitioners might think it’s ivory-tower journalism when it comes to The Wall Street… Continued

Myers to Chair PRSA Executive Committee Gary Myers, executive VP of Morgan & Myers, Jefferson, Wis., has been elected chair of the Executive Committee of the Public Relations Society of America’s Counselors Academy. Established in… Continued

NEW YORK – Manhattan plastic surgeons are increasingly seeking public relations counsel to enhance their reputations and generate leads. In return, the PR industry is realizing a financial windfall. Consider, for example, that top New… Continued

Despite the inroads the Internet has made in PR, new findings from a study conducted by a New York marcom house show that in investor relations, annual reports, faxes and mailed press releases are used… Continued

Out Of the Mouths of Babes: Even Little Ones Have Impact In this issue, the Image Patrol points out just how important customers of all ages can be to a company’s corporate image. First a… Continued