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Your doctors may be assisting in more suicides than you realize, according to a study in last week’s New England Journal of Medicine. A group led by clinical psychologist Lee Slome reports that in a… Continued

Marketers may want to step up their sexual educational programs, as results from a recent survey illustrate a misunderstanding by many women about when conception can occur. The good news, however, is that women are… Continued

Healthcare Marketer Authors Book On Contraception Considering that last week was the official Sexual Health Week, healthcare marketer Percy Skuy’s new book, Tales of Contraception has hit the market at the right time. The book… Continued

Last year, when newly merged pharmaceutical companies Ciba and Sandoz created a new company, Novartis, it decided to brand the company without mentioning one of the company’s more than 1,500 well-known products — including Ciba… Continued

To target young, life-science researchers who are working in pharmaceutical company research departments and academic research institutions, Makovsky Company created a unique ad campaign for Pharmacia Biotech featuring blond Scandinavian actors making jokes about an… Continued

Out Of the Mouths of Babes: Even Little Ones Have Impact In this issue, the Image Patrol points out just how important customers of all ages can be to a company’s corporate image. First a… Continued

What makes or breaks an enterprise can often be summed up in three words: location, location, location. And that was the case with BET Holdings Inc., whose PR and marketing minds launched its new movie… Continued

February 20: The Conference Board and Ketchum Public Relations Worldwide, "Proactive Employee Communications: Building an Atmosphere of Openness, Common Purpose, and Trust," San Francisco, 212/339-0345. February 20: New York Women in Communications, "The Civility Defense:… Continued

PRSA to Celebrate 50 Years by Launching Community Programs The Public Relations Society of America, New York, is celebrating its 50th anniversary by encouraging individual PRSA chapters to spearhead community-involvement programs that promote PR as… Continued

200 Liberty Street New York, N.Y. 10281-1003 Phone: 212/416-2000 Editor’s Note: Here’s a daily dose of good news: Even though most PR practitioners might think it’s ivory-tower journalism when it comes to The Wall Street… Continued