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If PR/marketing campaigns are only as good as the news they generate, then news retrieval is only as effective as the clipping services used. But the task of ferreting through the expanding world of these… Continued

HFS Inc., Parsippany, N.J., has appointed Elliot Bloom VP of corporate communications. Bloom replaces Jane Baxter Lynn who is leaving HFS to start her own communications business. (HFS, 201/3595110) Cheryl Crispen has been promoted from… Continued

If you’re an executive at Procter & Gamble, the media spotlight probably isn’t the place you’d like to be right now. Ever since the company announced in January 1996 that it would halt coupons in… Continued

CEOs Urged to Convert Customers into Shareholders The annual orbes-American Stock Exchange CEO Conference held April 11 in Cleveland provided more than an industry glimpse at the health of the stock market today: it underscored… Continued

Few would doubt the povocative and often controversial power of marketing to affect change in smoking behaviors and attitudes. Case-in-point, a new TV spot for the California Campaign Against Smoking: cigarettes are raining down on… Continued

7 Lincoln Square New York N.Y. 10023 Phone: 212/456-3605 Editor s Note: ABC s "Live With Regis and Kathie Lee" has a celebrity format, but the outlet still gets hundreds of pitches a week from… Continued

The London PR industry thrives on a somewhat strange blend of professional elixirs: fierce competitiveness mixed with gentility. Perhaps there s no better illustration of that than Lord Chadlington, the founder of Pounds 22 plus-million… Continued

In the minds of many CEOs and executives, the media are often viewed in one way: with dread. That s because senior-level decision makers aren t always adequately mentored by PR professionals on how to… Continued

Following is a list of some companies that offer media training. Allan Bonner Communications Management Inc. Toronto, 416/484-1667 Contact: Janice Maas Imada Wong Communications Group, Inc. Los Angeles 213/622-6513 Contact: S. Robert Park Barry McLoughlin… Continued

In the world of PR, contests can get dry. The challenge always is to land a campaign that will give your client useful information customer demographics, potential business leads while also coming up with something… Continued