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Telemedicine and its ability to shrink specialized medicine and education from miles to bytes, is one of the best kept publicity secrets for many hospitals. Often it is the software/hardware companies that are getting the… Continued

Every 26 seconds another adolescent becomes pregnant. Every 56 seconds another adolescent gives birth. Each year more than million U.S. teenagers become pregnant-one in nine women aged 15-19. Source: Recent U.S Department of Health and… Continued

June 25-27: Strategic Marketing for Medicare and Medicaid Risk. Healthcare Strategies Institute. San Diego; 602/990-7839 June 30-July 1: 1997 Healthcare Financial Management Association’s Annual National Institute. Orlando, 800/252-HFMA July 17-19: Understanding Managed Care (An Introduction… Continued

When two tragic New Jersey teen pregnancy cases received immediate national media attention, the sensational coverage inevitably generated a distorted image of a state with out-of-control, sexually reckless teenagers. Arguably, the two cases, which attracted… Continued

Healthcare organizations are merging or being acquired at a dizzying pace. In the second installment of this new feature, which will run in every issue of HPRMN, we take a look at a recent merger… Continued

Marketing Campaigns Aetna U.S. Healthcare Defects From AAHP; Mounts Own Push Opting to wage its own beefed up independent PR/lobbying effort to defend managed care, Aetna U.S. Healthcare, the nation’s second largest operator of managed-care… Continued

For the Walter Reed Army Medical Center in Washington, D.C., telemedicine made its debut during a Somalia medical mission for Operation Restore Hope, a United Nations Humanitarian Relief effort in 1992. Using a mobile telemedicine… Continued

Ever since Charles Kaman founded Kaman Corp. more than five decades ago with a meager $2,000, he’s relied on PR as much as he’s relied on advertising to make sure that the corporation, which started… Continued

June 23-24: Public Affairs Council, "Public Affairs Training Seminar," Annapolis, Md., 202/872-1790. June 25: Public Affairs Council, "Issues Management Workshop," Annapolis, Md., 202/872-1790. June 26: Global Public Affairs Institute, "The Web Site and International Public… Continued

Earle Palmer Brown, Philadelphia, has added new members to its staff: Anna Malandra joins the agency as account supervisor after serving as director of marketing communications for QualMed Plans for Health, Philadelphia. Celine J. Wishner… Continued