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Customized Marketing Helps Hospitals Make The Grade, Secure Funding

August 7th, 1997 by

As the Joint Commission on Accreditation of Healthcare Organization (JCAHO) punches up its evaluation criteria for patient education materials, hospitals are finding that to make the grade (and get federal funding), patient materials have to… Continued

USING CORP. COMMUNICATIONS TO QUELL LAYOFF SYNDROME

August 4th, 1997 by

CHICAGO – When the trend toward downsizing began to surface in the 1980s, human resources and communication professionals were quick to make sure that corporate messages were put together for the victims and that as… Continued

Image Patrol

August 4th, 1997 by

Public Relations: The Art or Science of Controlling the Uncontrollable By Katharine Delahaye Paine CEO and founder, The Delahaye Group, Inc. http://www.delahaye.com Sooner or later it’s bound to happen. You walk into your office one… Continued

THE PEOPLE PAGE

August 4th, 1997 by

New Hires Bionutrics Inc., Phoenix, appointed Sandra Gotham Meehan senior VP, corporate communications; was managing partner of Gotham Meehan Partners, New York. Carlson Wagonlet Travel, Minneapolis, appointed Patrice Vick director communications and PR; was assistant… Continued

A MARRIAGE OF GOODWILL: SCHNEIDER & ASSOCIATES’ PR STYLE

August 4th, 1997 by

Bridesmaid’s Anxiety Inspires Well-Timed Agency Drive and Lands New ClientIt’s a universal complaint by women: bridesmaids’ dresses can only be worn once. After the big event, these garments are usually sentenced to life in the… Continued

COMMUNICATING AN ACQUISITION REQUIRES CANDOR, QUICK RESPONSE

August 4th, 1997 by

CHICAGO – Communicators whose corporations are in the acquisition or merger mode know that legalities limit much of what they can say or do. But instead of sticking to a mum’s-the-word tactic, there is much… Continued

IR LOOK: YOUNGEST INVESTORS RATE CORPORATE COOL

August 4th, 1997 by

Richie Rich, meet the financially and brand savvy kids of the ’90s. Boston-based Liberty Financial Companies [L], an integrated asset management firm, has had a long-standing interest in teaching kids about investing and corporate America… Continued

PR & MARKETING CALENDAR

August 4th, 1997 by

September 3-4: Clemson University, School of Professional Studies, "Effective Seminar/Conference Marketing," Chicago, 864/656-3990. September 10-13: Society for Healthcare Strategy and Market Development, "2nd Annual Educational Conference and Exhibits," Palm Springs, Calif., 312/422-3738. September 15-16: International… Continued

BUSINESS SCHOOL CREATES MARKETING AND MEDIA DEPT.

August 4th, 1997 by

Hoping to increase its national and international visibility, The Anderson School at UCLA has created a new marketing and media relations department. The new department will implement a new marketing plan for the school, led… Continued

EUROPEAN PAPERS AVERAGE HIGHER IN INT’L COVERAGE

August 4th, 1997 by

IPREX, a worldwide affiliation of 51 independent PR firms based in Atlanta, conducted a survey of 20 metropolitan newspapers from around the world and found that international newspapers carry an average of 2 to 3… Continued