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On The Pulse : Trends & Surveys In The Healthcare Industry

August 7th, 1997 by

Patients Spend More Time Waiting For (Than Seeing) Docs A national poll which highlights the need for increased healthcare efficiency, revealed that patients spend twice as much time waiting for their physicians as they actually… Continued

IR LOOK: YOUNGEST INVESTORS RATE CORPORATE COOL

August 4th, 1997 by

Richie Rich, meet the financially and brand savvy kids of the ’90s. Boston-based Liberty Financial Companies [L], an integrated asset management firm, has had a long-standing interest in teaching kids about investing and corporate America… Continued

PR & MARKETING CALENDAR

August 4th, 1997 by

September 3-4: Clemson University, School of Professional Studies, "Effective Seminar/Conference Marketing," Chicago, 864/656-3990. September 10-13: Society for Healthcare Strategy and Market Development, "2nd Annual Educational Conference and Exhibits," Palm Springs, Calif., 312/422-3738. September 15-16: International… Continued

BUSINESS SCHOOL CREATES MARKETING AND MEDIA DEPT.

August 4th, 1997 by

Hoping to increase its national and international visibility, The Anderson School at UCLA has created a new marketing and media relations department. The new department will implement a new marketing plan for the school, led… Continued

EUROPEAN PAPERS AVERAGE HIGHER IN INT’L COVERAGE

August 4th, 1997 by

IPREX, a worldwide affiliation of 51 independent PR firms based in Atlanta, conducted a survey of 20 metropolitan newspapers from around the world and found that international newspapers carry an average of 2 to 3… Continued

PUBLICATION ADS SHOW PR JOBS A’PLENTY

August 4th, 1997 by

According to statistics compiled by Public Relations Career Opportunities, a publication launched by the Public Relations Society of America in 1994, there continue to be ample openings for communication professionals at all levels. That finding… Continued

DELAHAYE LAUNCHES CYBER CLIPPER

August 4th, 1997 by

To help companies tracking coverage in online publications, The Delahaye Group Inc. launched July 28 its Cyber Clipper service. Professionals at Delahaye log onto the Web sites of daily publications and various online trade publications… Continued

MEDIA INSIGHT

August 4th, 1997 by

Financial World Magazine and Financialworld.com 1328 Broadway, 3rd Floor; New York, NY 10001; 212/594-5030 Note: Financial World is a monthly investment magazine (circulation 450,000) geared towards personal investors and multimillion-dollar companies. It takes its most… Continued

USING CORP. COMMUNICATIONS TO QUELL LAYOFF SYNDROME

August 4th, 1997 by

CHICAGO – When the trend toward downsizing began to surface in the 1980s, human resources and communication professionals were quick to make sure that corporate messages were put together for the victims and that as… Continued

Image Patrol

August 4th, 1997 by

Public Relations: The Art or Science of Controlling the Uncontrollable By Katharine Delahaye Paine CEO and founder, The Delahaye Group, Inc. http://www.delahaye.com Sooner or later it’s bound to happen. You walk into your office one… Continued