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The following is an excerpt from PR NEWS’ "The 12 Hottest (And 7 Not So Hot) PR Campaigns of 1996." This story looks at how the National Gallery of Art impressively handled the federal government’s… Continued

On both the salary and employment fronts, findings from a new survey of college graduates should be good news for those in a corporate communications department or at an agency. Ohio State University’s 1996 Annual… Continued

CHICAGO – If there’s one communications approach that’s sure to doom you on the Web, it’s relying on cookie-cutter PR and forgetting to customize messages for the many audiences you’re trying to reach. So it’s… Continued

Who: PHP Healthcare Corp. (Reston, Va.) to create an alliance with HIP Health Plans of New Jersey (New Brunswick) When: July 24 (announced but pending regulatory approval) Total Employees: 5,000 (3,000; PHP; 2,000 HIP) Effect… Continued

Marketing Campaigns Contact Lens Manufacturer "Focus" Targets Consumers CIBA Vision Corp. (Duluth, Ga.) is taking to the airwaves to promote its "Bring Your Life Into Focus" campaign with a beefed up consumer advertising budget of… Continued

To position the Washington Hospital Center (WHC) as offering "world-class" cardiac treatment to emphasize its accessibility, WHC relied on impressive stats and a little competitive advertising. Rolled out last year, the three print ads trumpet… Continued

Even the best laid plans for a co-marketing campaign can be fraught with frustrating power plays and less than harmonious compromises if trust, respect and unflinching determination are not established early on, according to the… Continued

Have you debated the merits of having your public relations and advertising agencies work together on your brand’s behalf? Have you tried it in the past, but found the results less than satisfactory? Or are… Continued

Patients Spend More Time Waiting For (Than Seeing) Docs A national poll which highlights the need for increased healthcare efficiency, revealed that patients spend twice as much time waiting for their physicians as they actually… Continued

Healthcare marketers are grappling more and more with ways to make their messages more "readable" and "easily understood." Consumer confusion – from choosing the right health plan to understanding hospital consent forms – is at… Continued