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NEA Uses Satellite Media Tour to School the Press on Issues It’s a rule of thumb in PR that if you reach the media and get them to listen to your message, then part of… Continued

September 18: Public Affairs Council, "Measuring the Value of Public Affairs," Arlington, Va., 202/872-1790. September 18-19: Effective Communications Group, "Advanced Writing & Interviewing Workshop," San Francisco, 201/444-3147. September 19: Public Affairs Council, "Benchmarking Public Affairs,"… Continued

On The Radar Screen UPS Uses its Web Site To Reach Media During Crisis Even though UPS and Teamsters union officials had reached a stalemate during mediation talks (as of PR NEWS’ press time Aug.… Continued

499 Park Avenue New York, N.Y. 10022 Phone: 212/318-2300 Editor’s Note: Because of its reputation and the scope of the business news it covers (overseas, emerging, initial public offerings, technology and institutional investors), it’s worth… Continued

August 17: Lois Paul & Partners, "Software Marketing Retreat," Carlsbad, Calif., 415/286-3835. August 18-20: Congressional Quarterly, Inc., "Advanced Legislative Series (ALS)," Washington, DC, 202/887-8620. September 7-12: Columbia Business School, "Marketing Management," Harriman or Tarrytown, New… Continued

Giuliani’s Comm. Director Under Fire Usually, comm. professionals who work for elected officials have to answer for their bosses’ conduct. Now the tables have turned a bit for New York Mayor Rudolph Giuliani’s communications director,… Continued

1515 Broadway New York, N.Y. 10036 Phone: 212/536-5336 Editor’s Note: If you want a brief summation of what this publication’s all about, consider that this magazine’s tag line is "The Newsweekly of Marketing" and you’ve… Continued

Penthouse: New Morality? We’re not sure if it’s clever or just plain silly: Penthouse magazine is taking on the federal government and promoting the magazine’s stance for righting public wrongs. PR NEWS’ interest in Penthouse… Continued

It’s quickly dawning on professionals that the Internet promises some unique PR and communications conduits – those that go beyond the obvious and sometimes cursory let’s-track-our-visitors-as-a-reinforcement-of-our-demographics mindset. Instead, progressive and trend-setting corporations are using the… Continued

The call by some leading publications like Newsweek, Time and Fortune to bid farewell to their fact checkers isn’t much ado about nothing. This surfacing trend has been widely publicized in the mainstream media as… Continued