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We’re giving kudos to Laughlin/Constable for two great press kits that came across our desks this week. Here’s a brief and amusing look at the first: For a promotion the firm’s working on for client… Continued

A recent survey by Waggener Edstrom proves that journalists covering technology are becoming increasingly tired of paper and are starting to prefer that information comes their way by e-mail. But most noteworthy was that journalists… Continued

For timely, provocative, push-the-envelope client exposure, ink in the op-ed pages of newspapers can punch up almost any PR campaign. But such "sounding board" communications opportunities are often overlooked by PR professionals, according to Marilyn… Continued

As interactive kiosks become an increasingly important part of integrated communications, PR professionals will play a crucial rule in ensuring that this marketing tool isn’t merely eye candy – but that there is a message… Continued

August 17: Lois Paul & Partners, "Software Marketing Retreat," Carlsbad, Calif., 415/286-3835. August 18-20: Congressional Quarterly, Inc., "Advanced Legislative Series (ALS)," Washington, DC, 202/887-8620. September 7-12: Columbia Business School, "Marketing Management," Harriman or Tarrytown, New… Continued

Giuliani’s Comm. Director Under Fire Usually, comm. professionals who work for elected officials have to answer for their bosses’ conduct. Now the tables have turned a bit for New York Mayor Rudolph Giuliani’s communications director,… Continued

1515 Broadway New York, N.Y. 10036 Phone: 212/536-5336 Editor’s Note: If you want a brief summation of what this publication’s all about, consider that this magazine’s tag line is "The Newsweekly of Marketing" and you’ve… Continued

Penthouse: New Morality? We’re not sure if it’s clever or just plain silly: Penthouse magazine is taking on the federal government and promoting the magazine’s stance for righting public wrongs. PR NEWS’ interest in Penthouse… Continued

It’s quickly dawning on professionals that the Internet promises some unique PR and communications conduits – those that go beyond the obvious and sometimes cursory let’s-track-our-visitors-as-a-reinforcement-of-our-demographics mindset. Instead, progressive and trend-setting corporations are using the… Continued

The call by some leading publications like Newsweek, Time and Fortune to bid farewell to their fact checkers isn’t much ado about nothing. This surfacing trend has been widely publicized in the mainstream media as… Continued