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In a promotion for Firstar by Laughlin/Constable, editors and reporters were given a free lunch when 150 $10 press kits stocked with cookies, gourmet chips, packaged soup and dried cherries were overnighted for $5-$10 several… Continued

Online Reputation Management Selz/Seabolt Launches Site Looking at Risks and Rewards Selz/Seabolt Communications, Chicago, has launched a site, http://www.reputation-mgmt.com, that’s devoted to the analysis of reputation management from a risks and rewards vantage point. Case… Continued

"Companies are still communicating with publications more than anything else," says Ann Wylie, president of Wylie Communications and author of the International Association of Business Communicators’ recently released "Planning Powerful Publications: Creating Publications That Boost… Continued

When your current CEO plans to leave, or when a new CEO comes onboard, your internal communications efforts should include three critical components: swiftness, openness and directness. While employees don’t necessarily have a right to… Continued

It’s time again for one of the most significant services PR NEWS offers its readers on an annual basis: a chance for you to recognize your peers and for you to reflect on the strides… Continued

A California legislation proposal snaking its way through state legislation could cost the state $11 billion a year and eliminate 240,000 jobs, according to a new study by Spectrum Economics (Sacramento, Calif.) that involved 11… Continued

Getting hospital communicators to "listen" for strategic marketing ideas can be somewhat unsettling for a group so accustomed to "talking" and directing the process, according to Nancy Wilson, regional administrative director of marketing and communications… Continued

Disturbed by her limited knowledge of childhood depression, a condition that affects six million children, Susan Dubuque, whose son is clinically depressed, pooled the expertise of her fellow healthcare PR/marketing contacts and started what she… Continued

The Web can be an exciting new medium for charitable causes as long as the goals are "realistic", according to Jeff Hallett, chairman of NMP, Inc. who has launched a few online fundraising campaigns. Among… Continued

For Web-savvy hospital marketing departments, online fundraising holds extraordinary potential for new donors. Admittedly, many of the kinks of doing business online need to be worked out, especially where consumer comfort levels and security issues… Continued