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If you are thinking about taking the lead on health information in your area, make sure it’s a "natural position" for your health organization to take, says Virginia Hunt and Jay Caughlin, who headed up… Continued

Measurement has always been somewhat of a needle in a haystack – the most elusive of PR chores to standardize and prove. But media analysis today is increasingly being based on management perspective and establishing… Continued

To secure its state funding of $19 million, the Robert C. Byrd Health Sciences Center in Morgantown, W.Va., went full speed ahead with its communications plan to become the health information leader for the state… Continued

Jan. 6: "Lobbying Clinic On State And Local Governments," Public Affairs Council, ANA Hotel, Washington, D.C., 202/872-1790; http://www.pac.org. Jan. 6-9: "Introduction to Investor Relations," National Investor Relations Institute, Loews Hotel, Santa Monica, Calif., 703/506-3570, http://www.niri.org.… Continued

New Title? Not Necessarily: More Bang for the Buck Executives’ Greatest Anxieties About Job Security 1997 1991 1989 Loss of job due to acquisition or merger 51% 45% 54% Burnout 24% 12% 25% Being fired… Continued

Phillips Business Information, Inc. 1201 Seven Locks Road, Potomac, Md. 20854; 301/340-7788 Editor’s Note: Multimedia Week , also a sister publication of PR NEWS, has a proclivity for insider-track-styled news. It’s an eight-page weekly that… Continued

Phillips Business Information, Inc. 1201 Seven Locks Road, Potomac, Md. 20854; 301/340-7788 Editor’s Note: CableFAX Daily, a sister publication of PR NEWS, has a reputation in the cable industry for sniffing out breaking news and… Continued

Leaders in U.S. Sponsorship for 1997 $140 million-$145 million: Philip Morris Cos. – its companies Kraft Foods, Inc. and Miller Brewing Co. accounted for the increase in spending; $130 million-$135 million: Anheuser-Busch Cos., which signed… Continued

One of the realities of PR – in fact of any service business – is that you are primarily selling ideas in the form of solutions. And, you’re not alone. Just take a look at… Continued

Nissan Drives the PR Pack When it Comes to Community Relations For any major corporation netting in the millions of dollars in revenue every year, allotting six figures for a PR campaign might seem like… Continued