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New Online Research Reveals Healthcare User Profiles Research firm FIND/SVP and healthcare communications expert Michael S. Brown released a "HealthMed Retrievers" report, last month, that discusses profiles of online healthcare information surfers. Brown, president and… Continued

Recognizing that women account for 80% of all healthcare decisions, Robert A. Becker launched its "Female Focus" division earlier this month that will specialize in crafting strategic, research-based communications to capture this market of healthcare… Continued

Health plan disenrollment rates are hovering as high as 40% in states like New York and California (hotbeds of HMO competition) making retention marketing a top priority. More and more health plans are putting some… Continued

March 1-4 National Comprehensive Cancer Network’s Third Annual Conference. Fort Lauderdale, Fla. 516/424-8900, ext. 300. March 12-14 TIPAAA’s Third Annual Meeting: The IPA Entering the Next Milllenium. Orlando, Fla. 510/569-6561. March 15-19 American Association of… Continued

A new physician-targeted wireless news program is making it possible for hospitals to keep their busy doctors in the know. The National Wholesale Druggists’ Association Service Corp., operating under the name "HealthCom" and AirMedia Inc,… Continued

Who: PacifiCare Health Systems acquired FHP on Feb. 14, 1997, and announces potential layoffs of 900 employees. When: First round of layoffs involving 700 employees occured in February, the second round involved 300 employees and… Continued

Crisis Communications Columbia/HCA Forms Compliance Committee Columbia/HCA’s besieged image suffered another setback when the FBI’s mission to uncover its alleged billing fraud schemes picked up momentum last week with the release of a comprehensive report… Continued

Contest for the Best PR & Marketing Campaigns of 1997 Healthcare PR & Marketing News is calling for entries for its second annual contest for the Best PR Campaign and Best Marketing Campaign. This award… Continued

To protect the "competitive and robust" Medicare turf in Denver, PacifiCare of Colorado (PC) mounted a public affairs showdown that sent the Health Care Financing Administration (HCFA) packing. Racing against the clock, the gutsy crisis… Continued

Last year, the Public Affairs Group, Washington, D.C., studied more than 300 corporate Web sites to see how effective companies are with their online communications. This year, it analyzed the top 40 companies which rated… Continued