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ORLANDO-Capturing the senior market-which will grow by more than 10 million in the next decade-requires dynamic media mixes that target strategic segments and an image overhaul, says Bill Burkart, executive VP of Emeryville, Calif.-based Age… Continued

Intense consolidation has spurred a freelance boon for healthcare PR professionals. Sudden openings because of corporate restructuring, terminations and transfers are spelling immediate opportunity for seasoned communicators who want the flexibility of short-term assignments. In… Continued

601 E. Street, NW Washington, D.C. 20049; Phone: 202/434-6880 Editor’s Note: You would think that when it comes to the American Association of Retired Persons’ 22-million-plus-circulation magazine, Modern Maturity, that it’s not hard to make… Continued

The Senior Marketplace: PR & Marketing Strategies for the Millenium is available free when you renew your subscription to HCPRMN. This one-stop guide offers insightful analysis of how healthcare PR and marketing pros can capture… Continued

April 27-28: AIC Conference Inc.’s Marketing & Member Retention for Medicare Risk. Orlando. 800/409-4AIC. April 28: Partnerships for Networked Consumer Heatlh Information 1998 Conf. Washington, D.C. 202/832-4633. May 3-5: Healthcare Strategy Institute’s Third National Forum… Continued

Technology: Digital TV Might Interfere With Telemetry Devices Digital television may scramble the radio frequencies of certain hospital telemetry devices, like heart and cardiac monitors, says the FDA and FCC in a joint statement last… Continued

Using TV as a mass reach vehicle to boost awareness and to impact behavior toward "embarassing" medical conditions is fine by consumers, according to a recent study by HMC Mindset, the research arm of the… Continued

HMC Mindset, of New York, regularly checks the temperature of the healthcare marketplace by surveying consumers and physicians. The topics tend to be broad and not client specific, according to Geoff Kintgen, an HMC Mindset… Continued

Sr. PR Rep/ADVANCED MICRO DEVICES Responsible for development and execution of PR strategies and plans to communicate with and influence target audiences. Develops, writes and edits a wide variety of materials. Has to be able… Continued

Communications Building B, Univ. of Texas at Austin, Austin, TX 78712; ph: 800/445-4005 Latino USA airs on about 200 stations nationwide as well as on Armed Forces Radio so military personnel and Americans overseas can… Continued