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For the past decade, survival for Bladen County Hospital (BCH) in rural Elizabethtown, N.C., has meant striking strategic partnerships to overcome geographic barriers to care. The 62-bed, county-owned facility formed community alliances with the health… Continued

Families Reconsider Being Organ Donors The organ donation process – which continues to perplex healthcare communicators – is leaving families unsure about their decisions to donate organs or tissues. More than 20% of families surveyed… Continued

ORLANDO-Capturing the senior market-which will grow by more than 10 million in the next decade-requires dynamic media mixes that target strategic segments and an image overhaul, says Bill Burkart, executive VP of Emeryville, Calif.-based Age… Continued

Intense consolidation has spurred a freelance boon for healthcare PR professionals. Sudden openings because of corporate restructuring, terminations and transfers are spelling immediate opportunity for seasoned communicators who want the flexibility of short-term assignments. In… Continued

601 E. Street, NW Washington, D.C. 20049; Phone: 202/434-6880 Editor’s Note: You would think that when it comes to the American Association of Retired Persons’ 22-million-plus-circulation magazine, Modern Maturity, that it’s not hard to make… Continued

The Senior Marketplace: PR & Marketing Strategies for the Millenium is available free when you renew your subscription to HCPRMN. This one-stop guide offers insightful analysis of how healthcare PR and marketing pros can capture… Continued

April 27-28: AIC Conference Inc.’s Marketing & Member Retention for Medicare Risk. Orlando. 800/409-4AIC. April 28: Partnerships for Networked Consumer Heatlh Information 1998 Conf. Washington, D.C. 202/832-4633. May 3-5: Healthcare Strategy Institute’s Third National Forum… Continued

Technology: Digital TV Might Interfere With Telemetry Devices Digital television may scramble the radio frequencies of certain hospital telemetry devices, like heart and cardiac monitors, says the FDA and FCC in a joint statement last… Continued

Using TV as a mass reach vehicle to boost awareness and to impact behavior toward "embarassing" medical conditions is fine by consumers, according to a recent study by HMC Mindset, the research arm of the… Continued

Here’s an overview of responses given to two questions asked in the survey based on numbers from the 103 execs who responded: In the past 5 years, the size of your company’s PR staff: Increased… Continued