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Sr. PR Rep/ADVANCED MICRO DEVICES Responsible for development and execution of PR strategies and plans to communicate with and influence target audiences. Develops, writes and edits a wide variety of materials. Has to be able… Continued

Easy point-and-click Web site creation will soon be available for healthcare systems that are looking to provide member hospitals with a suite of customized online branding tools. IBM’s Global Healthcare division launched a Web network… Continued

Editor’s Note: HPRMN brings Michael E. McDermott, partner with Farrell Fritz law firm in Long Island, N.Y., on board as the new quarterly legal columnist. The firm represents hospitals, physicians, managed care and other healthcare… Continued

For the past decade, survival for Bladen County Hospital (BCH) in rural Elizabethtown, N.C., has meant striking strategic partnerships to overcome geographic barriers to care. The 62-bed, county-owned facility formed community alliances with the health… Continued

Families Reconsider Being Organ Donors The organ donation process – which continues to perplex healthcare communicators – is leaving families unsure about their decisions to donate organs or tissues. More than 20% of families surveyed… Continued

ORLANDO-Capturing the senior market-which will grow by more than 10 million in the next decade-requires dynamic media mixes that target strategic segments and an image overhaul, says Bill Burkart, executive VP of Emeryville, Calif.-based Age… Continued

Intense consolidation has spurred a freelance boon for healthcare PR professionals. Sudden openings because of corporate restructuring, terminations and transfers are spelling immediate opportunity for seasoned communicators who want the flexibility of short-term assignments. In… Continued

601 E. Street, NW Washington, D.C. 20049; Phone: 202/434-6880 Editor’s Note: You would think that when it comes to the American Association of Retired Persons’ 22-million-plus-circulation magazine, Modern Maturity, that it’s not hard to make… Continued

The Senior Marketplace: PR & Marketing Strategies for the Millenium is available free when you renew your subscription to HCPRMN. This one-stop guide offers insightful analysis of how healthcare PR and marketing pros can capture… Continued

Sr. PR Rep/ADVANCED MICRO DEVICES Responsible for development and execution of PR strategies and plans to communicate with and influence target audiences. Develops, writes and edits a wide variety of materials. Has to be able… Continued