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Starbucks Coffee Company [SBUX] is best known for its lattes, pastries and espresso. But nothing could have prepared the Seattle-based firm for the shots fired in its Georgetown store on July 6, 1997 – except… Continued

Press Policies on Gadgets, Free Products & Other Giveaways In this new monthly feature, we look at where the fruits of some of your labors go. That fancy paperweight or trip invitation to the Bahamas… Continued

Newsday 235 Pinelawn Road, Melville, N.Y. 11747-4250; Phone 516/843-2700 Close to 1 million people read Newsday every day for both business and lifestyle-tinged buzz. But even though this media outlet is based on Long Island,… Continued

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued

NEW YORK-Ignoring the Internet as a news and information source isn’t only negligent – it’s missing a keen way of tapping into what consumers and journalists are learning about your company. Keeping in touch with… Continued

NEW YORK-Communicators hoping to maximize their online PR should convey an image that is consistent with corporate standards for a Web site to be successful in the long-term. That was a key lesson culled last… Continued

Easy point-and-click Web site creation will soon be available for healthcare systems that are looking to provide member hospitals with a suite of customized online branding tools. IBM’s Global Healthcare division launched a Web network… Continued

Editor’s Note: HPRMN brings Michael E. McDermott, partner with Farrell Fritz law firm in Long Island, N.Y., on board as the new quarterly legal columnist. The firm represents hospitals, physicians, managed care and other healthcare… Continued

For the past decade, survival for Bladen County Hospital (BCH) in rural Elizabethtown, N.C., has meant striking strategic partnerships to overcome geographic barriers to care. The 62-bed, county-owned facility formed community alliances with the health… Continued

Families Reconsider Being Organ Donors The organ donation process – which continues to perplex healthcare communicators – is leaving families unsure about their decisions to donate organs or tissues. More than 20% of families surveyed… Continued