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ON THE RADAR SCREEN Slow News Days An April Fool’s Opportunity The PR folks at Sun Microsystems, typically in the news for some sort of Java-related development, put its tongue in its cheek on April… Continued

This winter, the U.S. Olympic Hockey Team provided us with a perfect example of why denial doesn’t work in a crisis. After they suffered an embarrassing loss in Nagano, Japan, several members of the team… Continued

Starbucks Coffee Company [SBUX] is best known for its lattes, pastries and espresso. But nothing could have prepared the Seattle-based firm for the shots fired in its Georgetown store on July 6, 1997 – except… Continued

Press Policies on Gadgets, Free Products & Other Giveaways In this new monthly feature, we look at where the fruits of some of your labors go. That fancy paperweight or trip invitation to the Bahamas… Continued

Newsday 235 Pinelawn Road, Melville, N.Y. 11747-4250; Phone 516/843-2700 Close to 1 million people read Newsday every day for both business and lifestyle-tinged buzz. But even though this media outlet is based on Long Island,… Continued

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued

April 27-28: AIC Conference Inc.’s Marketing & Member Retention for Medicare Risk. Orlando. 800/409-4AIC. April 28: Partnerships for Networked Consumer Heatlh Information 1998 Conf. Washington, D.C. 202/832-4633. May 3-5: Healthcare Strategy Institute’s Third National Forum… Continued

Technology: Digital TV Might Interfere With Telemetry Devices Digital television may scramble the radio frequencies of certain hospital telemetry devices, like heart and cardiac monitors, says the FDA and FCC in a joint statement last… Continued

Using TV as a mass reach vehicle to boost awareness and to impact behavior toward "embarassing" medical conditions is fine by consumers, according to a recent study by HMC Mindset, the research arm of the… Continued

HMC Mindset, of New York, regularly checks the temperature of the healthcare marketplace by surveying consumers and physicians. The topics tend to be broad and not client specific, according to Geoff Kintgen, an HMC Mindset… Continued