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When disaster strikes and a hospital policy is criticized, PR communicators must be on the frontline ready to salvage the situation. Immediate action should include: Collecting accurate information about the policy in question. Identifying whether… Continued

Industry communicators are re-thinking ER guidelines after a teenage boy died last week just steps away from a Chicago hospital. Hospital policy prevented ER workers from leaving the premises to treat the shooting victim. Chicago-based… Continued

Congress Is Last Resort WASHINGTON, D.C. – Americans are willing to pay the price for better healthcare -as much as $200 more a year, according to a recent nationwide poll conducted by Luntz Research, a… Continued

3535 S. Higuera Street, San Luis Obispo, Calif. 93401 Editors at Senior Magazine are extremely approachable as long as you’ve got compelling senior-related health information that will appeal to its mature readers who are proactive… Continued

June 1-3: Medical Marketing Association’s National Conference, (Announcing In-Awe Awards). Seattle. 415/764-4807. June 7-9: Alliance for Healthcare Strategy And Marketing’s Building & Enhancing The Customer Relation. Seattle. 312/704-9700. June 7-10: Healthcare Convention & Exhibits Association’s… Continued

Dow Chemical [DOW] conducted an employee survey shortly after announcing its bankruptcy. During the troubles, executives were available frequently to answer questions and admitted when they didn’t have all the answers. The survey results: 71%… Continued

PALM SPRINGS, CALIF. – Firing clients has become more common as PR executives try to reengineer firms, increase profit margins through employee retention and restructure work environments. So, gone are the days when clients call… Continued

In this new monthly feature, we look at where the fruits of some of your labors go. That fancy paperweight or trip invitation to the Bahamas or digital camera that you sent to 30 select… Continued

For a brand that has evoked warm, homey Americana scenes for more than 100 years, a recent partnership and cause-related campaign of Kraft Foods’ Maxwell House Coffee Company seems a natural. The campaign, "Maxwell House… Continued

June 1: "Deadline for The Malcolm Baldridge National Quality Award Applications," The Malcolm Baldridge National Quality Award, 301/975-2036; http://www.quality.org. June 1: "Cocktails & Conversation," New York Women in Communications Inc. (NYWICI), New York, 212/661-4737. June… Continued