Social Media & SEO

While some reporters may be a mite gleeful about the former president’s low engagement in a post-Trump tweet news cycle era, many communicators have felt the sting of taking the time to launch a blog for an executive or brand, only to have it flop. So, what are some ways PR pros can help ensure their blogging efforts don’t go the way of the dinosaur?

PRNEWS and sister brand, The Social Shake-Up, announced the winners and honorable mentions for the PRNEWS Digital & Social Media Awards, which honor the year’s most outstanding digital and social media communicators and their campaigns.

Have you audited SEO practices around your communication efforts lately? If not, the spring and summer months might be a good time to do so. As such, PRNEWS offers insight from search optimization pros to help.

A lack of transparency regarding the firing led 100 AP staffers to release an open letter regarding disapproval for the handling of the situation and an unclear social media policy.

B2B marketers are missing opportunities to connect with individual prospects when they ignore or downplay LinkedIn. Here are 4 easy tips that can help marketers ease the platform’s intimidation factor and increase your chances of success.

One of the communicator’s domains is online, where, among other things, they monitor social conversations about the company. As such, corporate leaders see them as having intimate knowledge of social and they’re the first call where online risk is involved.

A study found a strong trend in favor of the COVID-19 vaccine on Twitter in March and April. In addition, it found the main misconception spreading about the vaccine is that it alters recipients’ DNA. 

How would you like to lead communications for the new Facebook Oversight Board, which was created to adjudicate content-moderation issues for the behemoth social platform? For Dexter Hunter-Torricke, his greatest challenge, right now, is explaining to the public what the board is and does.

Shareablee data for 2021 show an 18 percent increase in consumer engagement versus 2020. Yet 2021’s consumer engagement was off a whopping 60 percent from 2019’s pre-pandemic figures across Facebook, Instagram and Twitter.

At The Social Shake-Up Spring Tune-Up virtual event, social media pros working at brands, agencies and in-house at platforms shared their insight on social media approaches and channels, from Clubhouse to TikTok. Here are top takeaways from the event.