Premium Content

A roundup of the week’s stories in PR as well as personnel moves. This week includes notes about the presidential election and the good work two PR agencies did to teach kids about giving back.

The Chicago Cubs taught the world last week that nothing lasts forever, especially when you define forever as 108 years. And Sir Isaac Newton, well before Blood Sweat & Tears’ Spinning Wheel, said, not sang, “What goes up, must come down.”

Those two bits of knowledge explain this week’s Data Dive, where, for the first time in quite awhile, consumer engagement with U.S. B2C brands’ posts are down, according to Shareablee data provided exclusively to PR News Pro.

M&A: W2O Group early today acquired Marketeching Solutions, LLC, a research and social listening consultancy specializing in healthcare and life sciences. Founded in 2008 by Kevin Johnson, Marketeching has offices in New Hope, PA, and Philadelphia. Johnson will remain, operating Marketeching as a subsidiary of W2O. Earlier this year, Mountaingate Capital secured an investment position in W20 to propel growth through acquisitions.

A new quarterly survey of 100 PR agency firm leaders by the PR Council shows tight budgets and proving ROI top the list of concerns as the year winds down. The survey’s results were provided early exclusively to PR News Pro.

The second part of a two-part series about building an employee intranet. This part of the article deals with the actual build and design of the system and why it’s important to keep a beta user team and your C-suite advocates briefed.

What will the new year mean for PR pros and what skills should they bring with them. We ask 5 communicators what successful PR people will need.

A review of the week’s stories, trends and personnel moves in PR. This week’s edition includes Gutenberg’s spinning off Lumina, the mishandled crisis at an amusement park down under, a false alarm over the use of influencers and Fox’s CCO is leaving.

An infographic illustrating how quickly crises can move, spread around the globe and ruin a brand’s reputation.

We’ve told you numerous times that video is booming on social, right? The data that Shareablee provides exclusively to PR News Pro shows video powering strong increases in consumer engagement. There are exceptions, however.

In part I of this story in our Oct. 17 edition we looked at how brands can strengthen their YouTube content without spending too much money. This week we’ll explore several best practices for measuring your YouTube efforts. Need an incentive to make sure your brand is engaged with YouTube? How’s the fact that 88% of all video searches result in a YouTube video? Or that after behemoth Google, YouTube is the largest search engine?