The enmity between legal and PR is supposed to be a given, particularly during PR crises. In the first of a series about organization, we find that the digital era has made it important for communicators and lawyers to work in concert.
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Communicators Trade Tactics for Getting Bigger Budgets, Building Relationships with Media
February 1st, 2019 by Seth ArensteinPrior to PR News’ Media Relations Conference in December, PR News and partner PublicRelay, a media monitoring and analytics firm, convened a Communications Leadership
Influencers Cement Their Importance and ROI, Though Payment and Other Details Remain Fluid
February 1st, 2019 by Seth ArensteinInfluencers are so new to communications and marketing that the term still lacks a clear definition. What’s far clearer is the importance of influencers for marketing and communications. A new PR News-Meltwater survey shows about 50% of communicators are using influencers, and the overwhelming majority are satisfied with the ROI.
Takeaways from PRN-Meltwater Survey, Crisis Tips and New to the Resource Center
February 1st, 2019 by Seth ArensteinIn each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Subscriber Resources Center, which is available to paid subscribers.
Public Trusts ‘My Employer’ to Lead Social and Economic Change, Edelman Barometer Shows
February 1st, 2019 by Seth ArensteinDespite the difficulties CEOs and brands experienced in 2018, they emerged victorious in the 2019 Edelman Trust Barometer, released late last month. The public trusts businesses and CEOs most to right the ills of society. “My employer” was the most-trusted entity.
Botched Crises of 2018 Show the Need for Speed, Transparency in 2019
January 1st, 2019 by Katie Paine2018 was a blockbuster year, but only if measured in the number of boneheaded moves brands and executives made time after time. The surfeit of poor crisis responses has provided myriad lessons that should be used in 2019, Katie Paine argues.
Consumer Engagement With B2C Brands in 2018 Down Slightly, Engagement With Video Off 19%
January 1st, 2019 by Seth ArensteinOur yearly look at the most-engaged B2C brands of 2018. Women are the target audience for nearly all of the top 10, according to Shareablee data. Overall consumer engagement was down slightly.
How the Motion Picture Association Uses a Simple Planning Sheet to Prepare for Crisis
January 1st, 2019 by Seth ArensteinEffecitve crisis response is a combination of advance planning and good decision-making during the crisis. For the first Stealable Slide of 2019 we turn to a time-saving tool designed to help organizations and brands plan their crisis response.
Ten Ways to Promote Employee Engagement and Retain Top Talent
January 1st, 2019 by Dylan Berthier, TravelexHow well your company retains top talent can boil down to engagement. Here’s a checklist of 10 tips to engage employees.
Takeaways and a Special Note About PR News’ Crisis Summit in February
January 1st, 2019 by PRNEWSIn each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center.